Kim Kadlec, worldwide VP of marketing at Johnson & Johnson, spoke at the OMMA Global conference on Tuesday morning in New York City. According to Marketing Daily, Kadlec said “the art of courtship” has been sacrificed to the speed of communications. “It’s overwhelming, but as marketers we have to shift from reach and frequency to [...]
As Editor of this fine publication, I get a lot of email. My email address is publicly displayed here, thus easily “harvested.” But here’s the thing, companies harvest my email and then subscribe to me their “opt-in” email newsletter, many of which come each week day. So, I end up opting out of something I [...]
Are you interested in relationship marketing and the skillful use of promotional perks? Great, let’s watch Oprah work her magic. The woman knows a thing or two about keeping viewers in the franchise. Did you see the tearful exuberance in those winning faces. Just getting tickets to an Oprah show is a lottery-like experience for [...]
American Express OPEN Forum is presenting an article on the art of sales by Dr. Susan L. Reid, a business coach and consultant for entrepreneurial women. Here are Reid’s Five Keys to Making a Sale: 1. Treat your clients with respect, dignity, interest, and care. 2. Forget about rejection. 3. Shine your light. 4. You [...]
What can AdPulp provide in an email that you don’t get on the site, or elsewhere in the vast reaches of the Interwebs? I’ve been asking myself that question ever since Friend of AdPulp, Tom Asacker, grabbed me by the virtual lapels and told me to start an email newsletter at once (many mooons ago, [...]
Relationship Marketing is a big banner under which several sizable pieces fit together. Email and events, for instance. Which is why it makes sense for email marketing provider, Constant Contact, to add event marketing management to their array of offerings for small business. Event Marketing from Constant Contact is “a professional, affordable tool” to help [...]
Last Sunday’s The New York Times Magazine features an article by Clive Thompson about online fan management and how it’s changing the game for bands, authors and other artists. It’s a great read and one with lots of lessons for brands that desire a grass roots connection with their advocates. Performing artists these days, particularly [...]
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