Members of the Four A’s are in Beverly Hills, Calif. this week to confer around the topic of industry transformation. According to The New York Times, recruitment advertising is one notable area where transformation is desperately needed. “The No. 1 thing you hear from students and young people in other fields is, ‘Wow, I didn’t [...]
You’d think that in this economy, employers wouldn’t have to make a huge effort to attract candidates. Not so, according to an article in The Wall Street Journal: Candidates such as chemists and businesspeople sometimes assumed that PepsiCo only had roles for individuals with experience in the food-and-beverage industry, said Paul Marchand, vice president of [...]
PepsiCo is looking for emerging technologies and innovations in social media, mobile marketing, experiential marketing and gaming. Ergo, the beverage company is partnering with Mashable and Highland Capital Partners to provide up to 10 start-ups with resources, support and mentoring to bring their ideas to fruition. Beginning today until June 24, 2010, interested entrepreneurs can [...]
It’s 2009 and that means new budgets. New budgets means hiring and hiring means running an ad on TalentZoo.com, at least in these quarters that’s what it means. Thanks to the enlightened management team at Talent Zoo, you can now take 25% off the placement of a job ad or bundle of ads. All you [...]
Recruitment advertising isn’t typically known for its humor or wit, but Born2Consult from Deloitte ups the ante a bit.
If you think your client’s product is a tough sell, try selling the Army in the fifth year of a war. Today’s Wall Street Journal looks at the new approaches the Army is taking–appealing to Mom and Dad in order to sign up Junior: The Army has been enlisting youths for decades by promising them [...]
Creating great marketing is a lot like theater and performing – it’s all about small ensemble teams improvising around customer insight. -Jeff Flemings Self-promo is tough to get right, as is its kissin’ cousin, recruitment advertising. But the above effort works pretty well. Of course, I’ve always had a weak spot for band metaphors.
Associated Press investigates recruitment advertising efforts made on behalf of the Central Intelligence Agency, an organization with a lot of new employees–40 percent began working at the agency after the Sept. 11 attacks. The agency started in 2002 with black-and-white ads. Last year, the agency’s television ads during Washington Nationals baseball games were so quiet [...]