You want to know what's good? An art director who can write is good. Bill Green of Make the logo bigger is such a creature. Here's his take on a Coors Light radio spot that made him want to punch the radio: Really trying hard here not to be an asshole, but if anyone can explain to me how the latest Coors spot deserves to be on the radio, I’ll have George Parker send you $50. Damn if I can find it to give you a link …
Sponsored Entertainment Meet Traditional Radio
I've been advocating branded use of internet radio for years. My argument goes something like this: Why buy media on radio when you can own the entire station? Snapple is bringing this concept to traditional radio. The beverage brand is sponsoring five and half weeks of programming at WFNX FM in Boston, (the station's two affiliates in Maine and New Hampshire are also in on the deal). According to the New York …
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Radio A Go Go
Edward Baig of USA TODAY likes the Pioneer Inno. The folks at XM Satellite Radio, along with Pioneer and Samsung, have teamed on next-generation portable players that combine MP3 functionality with the XM service. The handsome 4.5-ounce gray-and-black Pioneer Inno XM2go unit that I've been testing is a very appealing gadget, notwithstanding the $400 price tag, on top of XM's regular subscription fees. I wonder how …
Sounds Like Bacardi
Back in late 2002 and the first half of 2003 I was working to bring internet radio to my main client, Coors Brewing Company. I never got out of the shop with the idea. Although I did manage to set up a beta station--KTIG--for Integer, the agency that employed me at the time. Given my interest in the medium, this Ad Age story about Bacardi picking up the internet radio ball really grabbed me. Bacardi is launching an …
Damn, That Sounds Good
From New York Times: In a world of glossy food magazines, $50 cookbooks and television hosts who seem to care more about make-up than marinades, a quieter, cheaper and decidedly more old-fashioned way to explore cooking is getting new play. Driven by inexpensive podcasting equipment, the freedom of the Internet and a nation obsessed with what it eats, food broadcasting is more democratic than ever. At the top of the …
Talk Radio 2.0
Washington Post: XM Satellite Radio Holdings Inc. plans to introduce new technologies next year that will allow users to switch stations using voice commands. XM, working with Kirkland, Wash.-based VoiceBox Technologies Inc., is designing a system that allows the driver of a car to control the radio by asking it to search by genre of music, for example. The system will then reply to the driver with several …
Time To Subscribe
Washington Post: Bob Dylan -- singer, songwriter, former counterculture figure and voice of a generation -- has added another line to his rsum: radio DJ. The enigmatic troubadour has signed on to host a weekly show on XM Satellite Radio, the D.C.-based pay-radio provider. Dylan will select the music, offer commentary, interview guests and answer e-mail from listeners during the one-hour program, which will start in …
Breathe New Life Into Bad Radio Spots
Thanks to Steve Hall at Adrants for pointing us to the Sow's Ear Award contest. The Sow's Ear Award contest is being conducted by Hedquist Productions in Fairfield IA, which explains their pig obsession. Currently, there are 3 produced radio spots on the Sow's Ear Award Website. Rewrite the spot, and if your spot is picked, you'll get to produce it and get to use their VO for an upcoming spot of one of your own …
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