Market Watch picks up on a possible rough spot for Google as they seek to push beyond online ad revenue (their bread and butter). Google Inc.'s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn't have access to enough radio airtime for would-be advertisers to thoroughly test out the initiative, an analyst said Monday. Several news reports Monday …
Advertisers Are Tuning Out Radio
Perhaps it isn't a shock, but it's still news. From BusinessWeek: The radio industry won't want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, online advertising will bring in 6.8% of the total and, by 2008, it will bring in …
You’ll Hear About Hi-Def Radio Even If You Don’t Hear It
BusinessWeek reports on the big push the radio industry will make next year to promote HD radio. If there's anything the radio industry can do successfully, it's to get airtime for itself: In its largest advertising campaign ever, the broadcast radio industry plans to give up airtime next year valued at more than $250 million to promote a new technology—high-definition or HD radio—that enables listeners to receive …
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Bump Stern From His Perch
According to Slate, both Sirius and XM accept unsolicited pitches for shows and channels, although the odds of actually getting on the air are slim if your idea comes in over the transom. If you're not a celebrity, you're more likely to succeed if you have broadcast experience, a strong pitch for a show, and a demo tape. XM accepts brief e-mail pitches at [email protected], and Sirius suggests sending your show …
The Jihad Is Over–In Ohio, At Least
Not exactly a surprise ending. From NBC4 in Columbus, Ohio: A car dealership's tongue-in-cheek radio advertisement declaring "a jihad on the automotive market," will not be aired, according to a press release issued on Monday from the Ohio chapter of the Council on American-Islamic Relations. An official with Dennis Mitsubishi told CAIR-Ohio that the dealership has issued an apology for any misunderstanding caused by …
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Buy A New Eclipse Or The Terrorists Win
You can't accuse car dealers, or their advertising, of being subtle. From The Columbus Dispatch: Some Columbus radio stations have rejected as insensitive an advertisement for a car dealership that invokes Islamic references. In the spot, Keith Dennis of Dennis Mitsubishi talks about "launching a jihad on the automotive market." Sales representatives "will be wearing burqas all weekend long," the ad says. One of the …
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A Reserve Supply Of Fresh Spinach
Usage Patterns Emerge For Online Radio Stations
eMarketer looks at a study by hear2.0, and concludes that terrestrial radio may be missing a beat. Why not conclude the inverse, that specialty webcasters are capitalizing? I listen to distant community radio on a daily basis. WNCW, to be exact. I also listen to some specialty web-only stations like New Orleans Radio and Nugs dot net. I never listen to my local stations online, although I would if WHCJ, the voice of …
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