Advertisers Are Tuning Out Radio

Perhaps it isn’t a shock, but it’s still news. From BusinessWeek: The radio industry won’t want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, […]

You’ll Hear About Hi-Def Radio Even If You Don’t Hear It

BusinessWeek reports on the big push the radio industry will make next year to promote HD radio. If there’s anything the radio industry can do successfully, it’s to get airtime for itself: In its largest advertising campaign ever, the broadcast radio industry plans to give up airtime next year valued at more than $250 million […]

Bump Stern From His Perch

According to Slate, both Sirius and XM accept unsolicited pitches for shows and channels, although the odds of actually getting on the air are slim if your idea comes in over the transom. If you’re not a celebrity, you’re more likely to succeed if you have broadcast experience, a strong pitch for a show, and […]

The Jihad Is Over–In Ohio, At Least

Not exactly a surprise ending. From NBC4 in Columbus, Ohio: A car dealership’s tongue-in-cheek radio advertisement declaring “a jihad on the automotive market,” will not be aired, according to a press release issued on Monday from the Ohio chapter of the Council on American-Islamic Relations. An official with Dennis Mitsubishi told CAIR-Ohio that the dealership […]

Buy A New Eclipse Or The Terrorists Win

You can’t accuse car dealers, or their advertising, of being subtle. From The Columbus Dispatch: Some Columbus radio stations have rejected as insensitive an advertisement for a car dealership that invokes Islamic references. In the spot, Keith Dennis of Dennis Mitsubishi talks about “launching a jihad on the automotive market.” Sales representatives “will be wearing […]

A Reserve Supply Of Fresh Spinach

Usage Patterns Emerge For Online Radio Stations

eMarketer looks at a study by hear2.0, and concludes that terrestrial radio may be missing a beat. Why not conclude the inverse, that specialty webcasters are capitalizing? I listen to distant community radio on a daily basis. WNCW, to be exact. I also listen to some specialty web-only stations like New Orleans Radio and Nugs […]

Can’t We All Just Sing-A-Long?

You want to know what’s good? An art director who can write is good. Bill Green of Make the logo bigger is such a creature. Here’s his take on a Coors Light radio spot that made him want to punch the radio: Really trying hard here not to be an asshole, but if anyone can […]