Theatre of the Mind

Mark Ramsey of Hear 2.0 conducted an interview with Watts Wacker, the noted futurist and author. When dealing with Wacker, there’s an abundance of great matter to slice from (as if his thoughts are prime rib of beef). Here’s a plateful on radio for you: Q. Where do you see the future of radio? A. […]

Nintendo To Die For

Radio station promotions are often lowest common denominator affairs. But the category reached a new low last week when Sacramento’s KDND 107.9 The End, appears to have accidentally killed a woman with one of their ill-conceived concepts. According to News 10, a 28-year-old mother of three from Rancho Cordova was found dead in her home […]

Buy Google’s Airtime (If You Can)

Market Watch picks up on a possible rough spot for Google as they seek to push beyond online ad revenue (their bread and butter). Google Inc.’s nascent radio advertisement business, known as Google Audio, has run into an unexpected snag: it seems Google doesn’t have access to enough radio airtime for would-be advertisers to thoroughly […]

Advertisers Are Tuning Out Radio

Perhaps it isn’t a shock, but it’s still news. From BusinessWeek: The radio industry won’t want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, […]

You’ll Hear About Hi-Def Radio Even If You Don’t Hear It

BusinessWeek reports on the big push the radio industry will make next year to promote HD radio. If there’s anything the radio industry can do successfully, it’s to get airtime for itself: In its largest advertising campaign ever, the broadcast radio industry plans to give up airtime next year valued at more than $250 million […]

Bump Stern From His Perch

According to Slate, both Sirius and XM accept unsolicited pitches for shows and channels, although the odds of actually getting on the air are slim if your idea comes in over the transom. If you’re not a celebrity, you’re more likely to succeed if you have broadcast experience, a strong pitch for a show, and […]

The Jihad Is Over–In Ohio, At Least

Not exactly a surprise ending. From NBC4 in Columbus, Ohio: A car dealership’s tongue-in-cheek radio advertisement declaring “a jihad on the automotive market,” will not be aired, according to a press release issued on Monday from the Ohio chapter of the Council on American-Islamic Relations. An official with Dennis Mitsubishi told CAIR-Ohio that the dealership […]

Buy A New Eclipse Or The Terrorists Win

You can’t accuse car dealers, or their advertising, of being subtle. From The Columbus Dispatch: Some Columbus radio stations have rejected as insensitive an advertisement for a car dealership that invokes Islamic references. In the spot, Keith Dennis of Dennis Mitsubishi talks about “launching a jihad on the automotive market.” Sales representatives “will be wearing […]

A Reserve Supply Of Fresh Spinach

Usage Patterns Emerge For Online Radio Stations

eMarketer looks at a study by hear2.0, and concludes that terrestrial radio may be missing a beat. Why not conclude the inverse, that specialty webcasters are capitalizing? I listen to distant community radio on a daily basis. WNCW, to be exact. I also listen to some specialty web-only stations like New Orleans Radio and Nugs […]