Is A New Golden Age Of Local Radio Coming?

I tell ya, radio gets no love from anyone these days, it seems. Everyone I know, regardless of city, bitches about the quality of the radio stations in their market. And you’ll rarely find an agency excited to do radio for its clients. The ads are generally terrible, even though they don’t have to be. […]

Pandora Stacks ‘Em Deep And Sells ‘Em Cheap By Appealing To Local Advertisers

I still listen to terrestrial radio, so I hear local radio advertising constantly. Now, according to the New York Times, Pandora is going after the same type of advertisers. This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said […]

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Candle In A Campervan, An Operatic Approach To Public Safety

We don’t feature enough radio on this site. With that said, let’s give this spot from M&C Saatchi Worldwide a listen. The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ). “Lame, lame your van could go up in flames.” […]

If Radio Grows In The Forest Of Media, Does It Make A Sound?

Unknown

I suppose it’s in Arbitron’s best interest to drum up business for radio since they’re in the radio ratings business. But they’re maintaining that the radio audience is expanding. From the press release: The number of persons twelve and older listening to radio each week now reaches an estimated 241.3 million, representing 93 percent of […]

NW by NYC @CMJ

NYC_kexp_Cmj

Marking its fifth consecutive year of supporting and promoting independent, non-commercial radio, Toyota’s Free Yr Radio and Seattle’s KEXP return to New York City to produce and broadcast interviews and performances at the CMJ 2011 Music Marathon & Film Festival live from the lobby of the Ace Hotel New York at 20 West 29th Street. […]

Put Sports In Your Ear

ESPN and Wieden+Kennedy/NY introduce “Sports for your Ears” — a campaign to support ESPN Audio’s array of digital offerings which includes the ESPN Radio App, ESPNRadio.com and the brand’s podcasts. This is the first campaign ESPN has executed that specifically promotes the numerous options fans have for listening to ESPN Radio content.

Ask Any Mermaid You Happen To See

Chicken of the Sea is out with some new radio and an updated take on the brand’s classic jingle. COS-Mother-In-Law by The Mermaid COS-Why by The Mermaid Fans can also chat with the Mermaid and learn her many tips on Twitter and Facebook. Agency: Campbell-Ewald