VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt

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Wendy’s believes you’ve earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven’t heard the phrase “consumer generated content” in some time, or “co-creation” for that matter, but […]

Mercury Awards Name 157 Finalists, Loads Audio Files To Show Site

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I stopped leafing through award show annuals years ago, but I do like to listen to radio spots. Therefore, I appreciate the 2014 Radio Mercury Awards making the spots from their 157 finalists available online for all to hear. There’s much worth listening to here and much of it is regional, so this is our […]

MarCom Voices Amplified By Bob Knorpp’s Weekly Radio Show

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Do you listen to world’s best radio show about marketing? It’s an hour of cordial banter led by host of hosts, Bob Knorpp. This week’s program looks at Apple’s push into in-store push notifications; Instagram’s plan to introduce advertising; placing ads on porn sites, and more. Another Monday, another BeanCast. Always free, always great! w/ […]

Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success

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Flashback to early October 2011 in downtown Boston. I’m in the city to present a talk on paid content at Geekend (a smaller tech conference within the much larger DMA). I see Bob Knorpp on the trade show floor from afar — he pretty much towers above the crowd. As a frequent guest on The […]

Oreo Cookie Scores Social Media Win On Super Bowl Sunday, GoDaddy Heads To The Bank On Monday

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On the heels of Oreo’s big Super Bowl win during Sunday’s Super Bowl #blackout, are we ready to say real time marketing is a new trend? It’s a topic NPR’s “Talk of the Nation” picked up and ran with today. Oreo’s ad team took just five minutes to conceive and produce the ad, according to […]

Is A New Golden Age Of Local Radio Coming?

I tell ya, radio gets no love from anyone these days, it seems. Everyone I know, regardless of city, bitches about the quality of the radio stations in their market. And you’ll rarely find an agency excited to do radio for its clients. The ads are generally terrible, even though they don’t have to be. […]

Pandora Stacks ‘Em Deep And Sells ‘Em Cheap By Appealing To Local Advertisers

I still listen to terrestrial radio, so I hear local radio advertising constantly. Now, according to the New York Times, Pandora is going after the same type of advertisers. This year, Pandora has had 400 local advertising campaigns across the country. One new client was Planet Honda in Union, N.J., whose president, William Feinstein, said […]

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Candle In A Campervan, An Operatic Approach To Public Safety

We don’t feature enough radio on this site. With that said, let’s give this spot from M&C Saatchi Worldwide a listen. The spot was created to raise awareness of fire risks amongst visitors that would be staying in campervans during the Rugby World Cup 2011 (NZ). “Lame, lame your van could go up in flames.” […]

If Radio Grows In The Forest Of Media, Does It Make A Sound?

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I suppose it’s in Arbitron’s best interest to drum up business for radio since they’re in the radio ratings business. But they’re maintaining that the radio audience is expanding. From the press release: The number of persons twelve and older listening to radio each week now reaches an estimated 241.3 million, representing 93 percent of […]