While you've got Mother's Day on the mind, Sharpie would like you to swing by its web site and enter your mom in Sharpie's Signature Mom Contest. According to Sharpie's market research: A Sharpie Signature Mom is a stand-out mom...someone who puts her special mark on motherhood...she's caring, expressive, creative, and involved - especially in her children's education...she spends time reading, playing, listening, …
Goodyear’s Consumer Generated Names Smack Of Corporate Meddling
Goodyear received over 21,000 names in its Name The Blimp promotion. Given the quantity, it's too bad they've chosen to narrow it down to 10 lame names: American Dream, Freedom, Liberty, Patriot, Patriot of Peace, Pride of America, Spirit of Endurance, Spirit of Ingenuity, Spirit of Innovation and The Spirit of Peace. I do like the grand prize however; a blimp for a day. What would you do with a blimp for the day? …
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American Knows Why You Fly To Mavs Games
How do you reward brand loyalty? If you own the Dallas Mavericks, you give your 20,000-plus season ticket holders a free flight on American Airlines. According to USA TODAY, Mavs' owner, Mark Cuban announced the perk during "Fan Appreciation Night." "We wanted to do something outrageous for our fans," Cuban said. The promotion could cost more than $3 million, assuming a $150 average ticket price and 20,000 tickets …
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Rap About Meat And Win!
Lead Me To A Free iPod
What would you give for a qualified lead? An iPod, perhaps? From Ad Age: The $20 million-a-year FreeiPods.com site that has become a poster child of the increasingly important online incentive marketing business was originally started as a "get a free condom" come-on. At lunch one day in the college cafeteria, then University of North Carolina-Chapel Hill senior Rob Jewell overheard some people talking about wanting …
McMahon’s Mania Helps Sell Chicken
Popeyes Chicken & Biscuits is teaming up with Wrestle- mania for a promotion developed jointly by Pepsi-Cola and DiMeo & Co./Chicago, ad agency of record for Chicago-area Popeyes outlets. Starting Wednesday, Popeyes customers who purchase a combo meal will receive a package of World Wrestling Entertainment trading cards. [via Lewis Lazare] …
Be Your Own Boss And Eat Free Subs For Life
Quizno's is 25. To commemorate our 25th Anniversary, we’re making it possible for 12 lucky people to achieve their own American dream by winning their very own Quiznos restaurant. Throughout 2006, there will be a variety of ways to vie for one of the restaurants, so keep checking quiznos25.com for new ways to win! …
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