Blurbodoocery Masters Art Of Product Placement

This is what Amersterdam, Holland looks like to two reformed Mormons, in the country for a week as guests of the tourism office. See the rest of the Flickr set here. Oh, Heather and Jon, be good secularists and get thee to a hashery.

The New York Times Examines The Product Placement Phenomenon

Well, it’s not breaking news to us, but tomorrow’s (the Sunday edition) Times finds it fit to print: But some in the television industry fret that those with less successful track records or at smaller networks will not be able to fend off aggressive marketers. Also worrisome is the tendency of advertisers who are creating […]

Gretchen Gets Skoalded

According to this AP story, redneck crooner, Gretchen Wilson, has received some unwelcome mail from Tennessee’s attorney general. The state attorney general wants the country singer who made the song “Redneck Woman” a hit to stop “glamorizing” the use of smokeless tobacco at her concerts. State officials said Gretchen Wilson can be seen on concert […]

Product Placement – Buy Organic

USA Today: A convoy of brawny Nissan Titan pickups will ride into the new Dukes of Hazzard movie in August, while the Quest minivan will shuttle children in an NBC reality show called Meet Mister Mom. More recently, a Titan was parked on Desperate Housewives’ Wisteria Lane, where more than 20 million ABC viewers could […]

A Deere In The Bush

MSNBC: Developers building a slice of suburbia in the piney woods near Durham, NC have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales. As part of the partnership, the John Deere name will be featured on the entrance sign for the subdivision with homes ranging […]

More Branding By The Book

New York Daily News: First-time author Alison Pace managed to get Theory to bankroll a series of book parties for her book If Andy Warhol Had a Girlfriend after sending the upscale clothing line a copy of the first chapter, “A Girlfriend in Theory Only.” The chapter was an homage to her favorite pair of […]

Branding By The Book

Written by retired Publix vice president of human resources Joe Carvin, A Piece of the Pie takes readers on a journey through customers’ experiences at Publix. It also highlights associates’ experiences in making shopping a pleasure for customers. “A Piece of the Pie” is now available for $9.95 in all Publix stores.

Product Placement Becomes Theatre

Ad Age reports that as part of a product placement deal in Broadway’s Sweet Charity, playwright Neil Simon approved a script change to promote Gran Centenario tequila.