Breaking News: Ads Are Everywhere

Well, it’s not news to us, but it is in today’s USA Today: Companies are under more pressure than ever to deliver rosy quarterly results, and top marketing executives have less time than ever to prove their mettle. The average tenure of a chief marketing officer at a major U.S. company has declined to 23.2 […]

Ricky Bobby’s White Bread

If this Ad Age report is correct, supermarkets across the land can expect a run on bologna, mustard, peanut butter and jelly. When Interstate Bakeries Corp. agreed to a product-placement deal with Sony Pictures to have its Wonder Bread brand incorporated into a Will Ferrell movie, it did so with a handshake and a prayer. […]

Monopoly Cashes Out

Visa, in a move that some may find disturbing, has a product placement deal with Hasbro. The classic board game, Monopoly, will no longer use paper money. The currency of old is being replaced by faux Visa cards and readers/calculators. While this story seems like a perfect Onion piece, I found it on Engaget. Therefore, […]

What Carrie Bradshaw Did For Manolo Blahnik…

The New York Times is running a story about product placement on steroids. In the first episode of “Lovespring International,” a new comedy on the Lifetime channel about a dysfunctional dating service in Southern California, the owner of the agency storms into an office, furious at two employees. “Do you know how many people have […]

You Know What This Scene Needs? A Diet Pepsi.

USA Today is running a story about a firm hoping to capitalize on the growth of product placement. It’s a somewhat pedestrian account, unitl you get to this part: Hamet Watt, CEO of NextMedium says his firm will keep deals confidential. “To feel organic, it can’t be publicized that the brand paid for placement,” he […]

Calcium Deprived Aliens Steal Our Milk Source

Journalists hate the abduction of their sacred news pages by advertising, particularly when it is disguised as editorial. Something tells me no one is going to care too much that supermarket tabloid, Weekly World News has been so co-opted. Here’s a bit from the tabloid’s web site: In its March 13th issue, the Weekly World […]

No Qualms From BMW’s Writers

From The New York Times: Nobody had to pay author Karin Slaughter to put a BMW in one of her books: it’s what the protagonist, Dr. Sara Linton, drives in five Grant County crime novels. In the acknowledgments for “Indelible” in 2004, Ms. Slaughter wrote, “I’ve had Sara drive a BMW in every one of […]

Product Placement Floors It

From USA TODAY: If it’s true that opposites attract, then a licensing agreement between Harlequin Romance novels and NASCAR Inc., should be a marriage made in heaven. The first offspring of this new union, a racetrack romance entitled In the Groove by Pamela Britton, goes on sale just a few weeks before the Daytona 500 […]