You Know What This Scene Needs? A Diet Pepsi.

USA Today is running a story about a firm hoping to capitalize on the growth of product placement. It’s a somewhat pedestrian account, unitl you get to this part: Hamet Watt, CEO of NextMedium says his firm will keep deals confidential. “To feel organic, it can’t be publicized that the brand paid for placement,” he […]

Calcium Deprived Aliens Steal Our Milk Source

Journalists hate the abduction of their sacred news pages by advertising, particularly when it is disguised as editorial. Something tells me no one is going to care too much that supermarket tabloid, Weekly World News has been so co-opted. Here’s a bit from the tabloid’s web site: In its March 13th issue, the Weekly World […]

No Qualms From BMW’s Writers

From The New York Times: Nobody had to pay author Karin Slaughter to put a BMW in one of her books: it’s what the protagonist, Dr. Sara Linton, drives in five Grant County crime novels. In the acknowledgments for “Indelible” in 2004, Ms. Slaughter wrote, “I’ve had Sara drive a BMW in every one of […]

Product Placement Floors It

From USA TODAY: If it’s true that opposites attract, then a licensing agreement between Harlequin Romance novels and NASCAR Inc., should be a marriage made in heaven. The first offspring of this new union, a racetrack romance entitled In the Groove by Pamela Britton, goes on sale just a few weeks before the Daytona 500 […]

Blurbodoocery Masters Art Of Product Placement

This is what Amersterdam, Holland looks like to two reformed Mormons, in the country for a week as guests of the tourism office. See the rest of the Flickr set here. Oh, Heather and Jon, be good secularists and get thee to a hashery. Share

The New York Times Examines The Product Placement Phenomenon

Well, it’s not breaking news to us, but tomorrow’s (the Sunday edition) Times finds it fit to print: But some in the television industry fret that those with less successful track records or at smaller networks will not be able to fend off aggressive marketers. Also worrisome is the tendency of advertisers who are creating […]

Gretchen Gets Skoalded

According to this AP story, redneck crooner, Gretchen Wilson, has received some unwelcome mail from Tennessee’s attorney general. The state attorney general wants the country singer who made the song “Redneck Woman” a hit to stop “glamorizing” the use of smokeless tobacco at her concerts. State officials said Gretchen Wilson can be seen on concert […]

Product Placement – Buy Organic

USA Today: A convoy of brawny Nissan Titan pickups will ride into the new Dukes of Hazzard movie in August, while the Quest minivan will shuttle children in an NBC reality show called Meet Mister Mom. More recently, a Titan was parked on Desperate Housewives’ Wisteria Lane, where more than 20 million ABC viewers could […]

A Deere In The Bush

MSNBC: Developers building a slice of suburbia in the piney woods near Durham, NC have partnered with tractor-builder John Deere in an unusual marketing deal they both hope will lead to improved sales. As part of the partnership, the John Deere name will be featured on the entrance sign for the subdivision with homes ranging […]

More Branding By The Book

New York Daily News: First-time author Alison Pace managed to get Theory to bankroll a series of book parties for her book If Andy Warhol Had a Girlfriend after sending the upscale clothing line a copy of the first chapter, “A Girlfriend in Theory Only.” The chapter was an homage to her favorite pair of […]