Nestea Plunges Into Web Series Product Placement

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

McNews

Denver agency Karsh\Hagan, part of TBWA Worldwide, has helped insert McDonald’s coffee drinks into local news programming on Fox affiliate, KVVU in Las Vegas, according to The New York Times. McDonald’s products also appear on morning news shows on WFLD in Chicago; on KCPQ in Seattle; and on Univision 41 in New York City. With […]

More Transparent Product Placement?

Looks like the government wants to get involved in TV’s last best hope: Possibly coming to televisions across the nation: stronger warnings that the Cokes, Oreos and Sidekicks flaunted by actors have bought their way onto your favorite show. That’s what the Federal Communications Commission signaled yesterday when it said it would review new rules […]

“Mad Men” Drink But Not To Get Drunk

According to Ad Age, DirectTV will be the sole sponsor of the season’s final episode of Mad Men. The article explores the sponsorship model, while also touching on product placement in the show. With its unflinching look beneath the veneer of 1960s politesse, it’s easy to see why brands such as Jack Daniels’ parent Brown-Forman, […]

Can A Singer Like Fergie Sell Out Before She Sells Songs?

From The New York Post: If everyone has a price, Fergie’s is $4 million. The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs – agreeing to include the provocative clothing line Candie’s in her lyrics. Is this just a 21st century way of jingle writing? […]

Rosenthal Says Actors, Writers and The Audience Are “Exploited” By Product Integration

Phil Rosenthal, creator and executive producer of Everybody Loves Raymond testified before Congress on behalf of the Writers’ Guild and Screen Actors Guild. He denounced product integration and did so quite elegantly (even though this issue is primarily a battle for compensation, and not about big bad brands forcing themselves on entertainment elites). [via New […]

A Star Shredder

According to the Boston Globe, Staples’ $69.99 MailMate junk-mail shredder has been cast in a supporting role in the Nov. 16 episode of the NBC sitcom “The Office,” a centerpiece of the network’s Thursday night lineup. “The Office” cameo is no mere product placement, said Staples vice president Todd Peters; the Staples MailMate, which is […]