Planters Aims For Men, With A Magazine In Tow

A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan […]

Pass Your I.D., Then Pass The Patron

According to Toronto Star, researchers parsed 793 songs on Billboard Magazine’s top 100 lists from 2005-2007 and found that 21.3 per cent of them referred explicitly to alcohol and of those, 24.3 per cent referred to alcohol by brand. The brands mentioned most often were Patrón Téquila, Grey Goose Vodka, Hennessy Cognac and Cristal Champagne. […]

Subaru Helps Power New Travel/Food Show

Subaru has presence in a new reality series on Sundance Channel, which doesn’t take traditional advertising. The series, which debuted last night, is called “Ludo Bites America” and stars Ludo and Krissy Lefebvre. Sundance said that “Ludo” dovetails with an adventurous Subaru brand as the eponymous chef leaves behind the traditional restaurant business and gambles […]

This Post Is Not Brought To You By Bing, But It Could Be

product placement on blogs - Bing

Creativity editor, Teressa Iezzi, finishes her book, The Idea Writers, with commentary from Lee Clow and Jeff Goodby. Goodby’s the writer of the two, but Clow is Clow. On the topic of brand planning, for instance, Clow shows how he’s Clow: We have got to reinvent the intellect of our business. The intellect of our […]

Spurlock To Brands: Pay Me And I’ll Poke You

“POM Wonderful Presents: The Greatest Movie Ever Sold” is Morgan Spurlock’s new movie. Despite the clunky title, it’s likely going to be another winner at the box office, which is why Sony Pictures snapped up the distribution rights at Sundance. The “Super Size Me” director convinced 15 companies to pay $1.5 million to fund his […]

Jenga Product Placement In New ESPN Ad

WONGDOODY is launching a series of ads for ESPN to promote College GameDay. The campaign includes a total of 11 new spots that will roll out between now and December 4. The spots will air on the ESPN networks.

Product Integration Almost As Good As Word-of-Mouth

The Toyota Highlander will be starring in a new show from TBS this summer. According to Multichannel News, Turner Entertainment and Toyota are working together to produce upcoming original series Are We There Yet? ACE Media Corp. and Burrell Communications Group put the deal together. Toyota is the exclusive auto sponsor of the series, which […]

HP Makes A Fashion Statement With The Help Of Carrie Bradshaw & Friends

According to Christina Warren at Mashable, in the original HBO television series, Sex and the City, “Carrie’s Mac was practically its own character.” But no longer. Now, as the franchise’s second feature film fills the big screen, Ms. Bradshaw and her friends are the Windows platform, thanks to a product placement deal with HP.

Nestea Plunges Into Web Series Product Placement

BrandFreak and The Hollywood Reporter are both pointing to a new branded entertainment deal between Nestea (a Coca-Cola product) and NBC Universal Digital Studio. The companies are teaming up on a “CTRL” a new Web series based on Robert Kirbyson’s Sundance short “CTRL Z.” Nestea, which was not involved in the initial short, is helping […]

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]