We all know what a mess digital advertising is. There are privacy concerns, ad blockers and quacks in every direction offering their innovative new solutions that are far from it. The good news is brands can play effectively in the people’s sandbox — provided they learn to play a different game, a game with new [...]
Agency staff are no longer content with making ads. And the lack of contentment does not stop there. Agency staff are no longer content with making brand-sponsored content or content for the social stream. To fully activate the creative mindset and employ all the great tools available today, agency staff of the world must make [...]
MUKILTEO—Co-creation–that ideal world where brands and customers play together to make something better than either party might achieve on their own–is the final topic of the day at BlogWell’s summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. [...]
“I’m completely uninterested in buying an iPad — it really feels like the second coming of the CD-ROM ‘revolution’ in which ‘content’ people proclaimed that they were going to remake media by producing expensive (to make and to buy) products.” -Cory Doctorow Writing on his blog, 9GiantSteps, George Howard–a musician, producer, educator, and writer who [...]
Robert Hendershott, a professor of private equity and entrepreneurship at the Leavey School of Business at Santa Clara University, believes there’s little need for venture capital in today’s digital startup sector. According to The New York Times, it just doesn’t cost that much to get a Web-based idea off the ground. As the cost of [...]
EDITOR’S NOTE: This is a contribution from a veteran food marketer who prefers to remain anonymous. Looking for a line extension or a new niche business? Oceanspray is abandoning their Cran-Fruit product, both the cran-orange and the cran-raspberry. This is a great shelf stable product packaged in 12-ounce plastic containers with a paperboard over-wrap and [...]
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