How Do Online Advertisers Know What You Want? They Mercilessly Track Your Every Move

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Careful where you click. Advertisers are watching your every move. Unless you’re using Microsofts’s latest version of its Web browser, Internet Explorer 10. In a move that has angered the digital advertising industry, IE 10 comes with “do not track” as the default preference. According to The Wall Street Journal, Stu Ingis, general counsel of […]

Microsoft Cares About Its Market Share; Ergo, It Cares About Securing Your Data (Or So Says This Ad)

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Microsoft is taking a page from Mitt Romney’s playbook and going on the attack. But in a very nice way. Here’s a print ad the company is running in The Wall Street Journal and other national newspapers of note. Let’s examine some copy from the ad: “To be clear, there’s nothing inherently wrong with wanting […]

Ask Why, And Google Will Tell You

I’ll admit, I’m a bit creeped out by display ads that seem to be targeting me. Particularly the ones that “follow” me across multiple websites or reference something I’ve shopped for recently. Google is attempting, in part, to explain why you’re seeing certain ads. From The Seattle Times: “Our advertising system is designed to show […]

Think Twice Before You Put That Vibrator On Your Visa Card

If you believe your credit card purchases can’t be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a […]

No Worries, You’re A Moving Target Who Can’t Be Tracked

If This Is Targeting, Marketers Are the Ones Should Fret | News - Advertising Age

Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, […]

Coupons! One More Reason To Open And Inspect Your Bank Statement

This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement […]

Mobile Advertising Idealized

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Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product […]

When Will Advertisers “Like” Facebook?

According to Reuters, Facebook is the No. 1 website in the United States by page views, but it is a relatively small player in the online ad market. That fact must keep Zuck up at night. Here’s another one: Facebook’s revenue is somewhere in the half a billion range, whereas Yahoo earned $6.5 billion and […]