Ask Why, And Google Will Tell You

I’ll admit, I’m a bit creeped out by display ads that seem to be targeting me. Particularly the ones that “follow” me across multiple websites or reference something I’ve shopped for recently. Google is attempting, in part, to explain why you’re seeing certain ads. From The Seattle Times: “Our advertising system is designed to show […]

Think Twice Before You Put That Vibrator On Your Visa Card

If you believe your credit card purchases can’t be used for targeted ads towards you, think again. According to the Wall Street Journal, credit card companies are already pursuing it: The technology is still evolving. According to ad executives briefed on some of the ideas, a holy grail would be to show, for instance, a […]

No Worries, You’re A Moving Target Who Can’t Be Tracked

If This Is Targeting, Marketers Are the Ones Should Fret | News - Advertising Age

Online marketers don’t know jack about Matthew Creamer, and they probably don’t know much about you. In his latest Ad Age piece, Creamer says he spent time closing observing the display ads being fed to him over a 48-hour period and concluded: If the internet advertising business understands me correctly, then I am a sugary-drink-swilling, […]

Coupons! One More Reason To Open And Inspect Your Bank Statement

This is going to push some privacy buttons. According to The New York Times, your bank statement is about to become yet another frontier in the coupon-loaded advertising game. A company called BillShrink has worked with more than 2,000 banks to offer a new service — part loyalty card, part daily deal — called Statement […]

Mobile Advertising Idealized

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Apple’s iOS 4 operating system is secretly compiling its customers’ location data in a file stored on iPhones, 3G iPads and every computer that users use to “sync” their devices. So, your mobile knows where you are at all times, but can it also detect your mood (via iTunes) and offer you the perfect product […]

When Will Advertisers “Like” Facebook?

According to Reuters, Facebook is the No. 1 website in the United States by page views, but it is a relatively small player in the online ad market. That fact must keep Zuck up at night. Here’s another one: Facebook’s revenue is somewhere in the half a billion range, whereas Yahoo earned $6.5 billion and […]

In Some Retailer’s Eyes, You’re Not You, You’re A Data Point

George Orwell argues in 1984 that Big Brother is watching you. I’ve long held that in reality we are watching Big Brother, but I’m willing to concede we’re watching each other. According to The Wall Street Journal, NEC Electronics Corp. has designed a method for digital signs to track the age, gender and number of […]

Autocontentmatons And Advertisers In The Newsroom

According to The Wall Street Journal, AOL is betting it can reinvent itself with a numbers-driven approach to developing content, based on what Web-search and other data tell it is most likely to attract audiences and sponsors. AOL says its technology streamlines the process of assigning, editing and publishing stories by using a series of […]

Did You Know That Lotus Knows?

Given the concern people have for their privacy in online environments (as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign. Learn more about IBM’s desktop product at LotusKnows.com. Share

Opt Out Is Good But Opt In Is Better

Yahooligans will soon be able to opt out of “customized advertising” on Yahoo.com. Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee. Stephanie Clifford of The New York Times notes that Yahoo already allows users to […]