I Can’t Talk Right Now, I’m Not Driving

By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]

Can Marketers Ever Publicly Embrace Privacy?

I always feel like I’m straddling both sides of the marketing equation. Because I’m a consumer, too, and often things hit me like a consumer, not an advertising copywriter. The increasing ability of marketers to collect reams of information is particularly concerning to me. Not because they can, but because they simply don’t know what […]

Google’s PRISM-Driven Doublespeak Needlessly Misleading

Some things are still scared, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear–anything you write, say, record, transfer etc. is […]

No One Was Hurt During The Making Of This Invasive Advertising

Would you stand up for a friend? No, seriously, if a friend called in the middle of the night and needed you to bail them out of a poker game gone wrong, would you rush over there with the ransom money to free your homey? Carlsberg drinkers would. Will Burns, CEO of Ideasicle loves the […]

People Love What They Love, Privacy Be Damned

Instagram’s move to “liberate” its users’ photos for advertising purposes was the act of a corporate buffoon. But it was all a big misunderstanding say the leaders of the company. Interestingly, there’s no misunderstanding that people still love Instagram regardless of the stand on privacy and painful awkwardness. In my piece on Instagram that appeared […]

Facebook Fumbles and Yahoo! Recovers

Mark Zuckerberg knows how to strike a nerve. Which is odd, because striking a chord is how most men and women make a lot of money. Naturally, he stepped over the privacy line again. This time his prize purchase of 2012 — Instagram for just shy of one billion dollars — is at risk of […]

Promoted Tweets To Increasingly Find Their Targets

Brands have been promoting their Tweets for awhile now, but thanks to a new offering from Twitter, brands are now able to more accurately target these Tweets to readers receptive to such messaging. As part of its new targeting feature, Twitter will now allow advertisers to send paid ads, in the form of Tweets, to […]

Provided He Could Advertise On Facebook, What Would Wanamaker Do?

Just last week, we looked at Google’s elaborate courtship of advertisers. Now, it’s Facebook’s turn to woo. According to The Wall Street Journal, New York-based Carolyn Everson, 40, is Facebook’s “liaison” with Madison Avenue, and she’s busy providing big brands the kind of data they need to justify their ad buys on the social platform […]