Print Vehicle, Marie Claire, Invests In More Print

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According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which […]

Your Brief Is Showing: World Gold Council

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I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the […]

When Was The Last Time You Made A Great Print Ad?

Adweek’s Micahel Wolff thinks that copywriters and art directors fell out of love with magazines. He also notes that “television advertising was once lowbrow—jingles and irritating repetition—and national magazine advertising highbrow, or at least high craft: compressed language, compelling image, precise message, tailored information. Witty, sexy, informative. That perfect marriage of image and word.” Let’s […]

See The Problem, Fix The Problem

First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]

The Google Runs Full Page Ad In USA TODAY To Encourage Small Business Owners

To start your new year strong, Google will match the first $100 of your investment in AdWords if you sign up before December 31, 2010.

Swedish Business Paper Takes Swipe At New Media Vehicles

Dagens Industri is the largest business paper in Scandinavia with 393,000 daily readers. And the paper would like to boost circulation from there by appealing to people busily caught up in the YouTubification of the world.