Here’s a pretty direct newspaper ad that ran in the Times of India: The Huffington Post has more about the backstory on the ad: In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men [...]
Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like [...]
Given that Newsweek plans to stop printing its magazine by year end, and rely on digital distribution to carry the load, one might be tempted to surmise that the sky is falling on print. But from the look of things, the sky is in the same place it was last time we checked. According to [...]
Local advertisers in New Orleans are not happy about the recent announcement from New York-based Advance Publications that The Crescent City’s daily newspaper, one of the oldest in the nation, will be printed just three days a week starting this fall. “The Times-Picayune has long been a cornerstone of my restaurant group’s local marketing,” notes [...]
Microsoft is taking a page from Mitt Romney’s playbook and going on the attack. But in a very nice way. Here’s a print ad the company is running in The Wall Street Journal and other national newspapers of note. Let’s examine some copy from the ad: “To be clear, there’s nothing inherently wrong with wanting [...]
Today at the Seattle Interactive Conference the discussion was focused on all things digital. But among the vendors in the conference hall was a seemingly old school idea: a new magazine, online, and offline, called The Social Media Monthly. Now on its third issue, and available at newsstands across the country, the magazine contains thinkpieces [...]
Look, I’m sympathetic to the cause, but I’ve noticed the decreasing time and attention that I devote to reading printed newspapers and magazines. Courtesy of its online site, the New York Times looks at a new campaign being launched by the Newspaper Association of America: “Be able to find Iran on a map,” says one [...]
According to The New York Times, Marie Claire is preparing a 72-page supplement called Marie Claire@Work for its November issue. The November issue was selected to introduce the supplement because the issue is devoted to the subject of money. The primary advertiser in Marie Claire@Work, with 14 ad pages, is Express, the apparel retailer, which [...]
I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the [...]
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