Ground Beef, Ground Again

According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” […]

Ask For Permission, Or Ask For Forgiveness?

Jim Edwards of BNET is reporting on a PR stunt by Bavaria beer during the Holland v. Denmark World Cup game. 36 “Bavaria Beer Babes” got into the game disguised as Denmark supporters until they stripped down to their orange dresses, but they didn’t wear any beer logos. All they did was wear orange, the […]

BP Is Giving A Master Class In How To Screw Up Every Piece Of PR, Crisis Marketing And Damage Control

Today, BP put its Chairman in front of the cameras, a man who doesn’t speak English as a first language, and it showed: On Wednesday, BP Chairman Carl-Henric Svanberg told reporters in Washington: “I hear comments sometimes that large oil companies are greedy companies or don’t care, but that is not the case with BP. […]

BP Joins “The Discussion” (Just Like The Social Media Gurus Always Advise)

According to Forbes, BP is engaged in “crisis marketing.” A BP YouTube channel dedicated to telling their side of the story is part of the plan. Furthermore, Search Engine Watch estimates that BP is spending between $600,000 and $1 million a month on paid search advertising on Google–a small sum compared to the rumored $50 […]

Ad People Don’t Need A Makeover, They Need An Enema

In response to polls that show ad professionals are thought of by many Americans as hucksters, not hipsters, the American Advertising Federation (AAF) and University of Missouri’s Reynolds Journalism Institute are teaming up to launch an Institute for Advertising Ethics. According to Ad Age: The AAF is providing seed money, office space and staffing to […]

BP Takes Page From The Pentagon’s Playbook, Denies Access To The Press

According to Newsweek, BP, the U.S. Coast Guard and locals now employed in the Deepwater Horizon cleanup effort are working hard to keep the press, especially photojournalists, away from the spill. More than a month into the disaster, a host of anecdotal evidence is emerging from reporters, photographers, and TV crews in which BP and […]

G Series Is For Athletes That Need To “Prime. Perform. Recover.”

Did you know that Gatorade is no longer a sports drink company? That’s right, Gatorade is now a sports performance innovator. What the hell am I talking about? Hell if I know. But let’s tune in to these new spots from TBWA Worldwide and begin to decipher the changes. Okay, I get it now. Gatorade […]

For BP, Environmental Disaster Equals Business Disaster

I haven’t purchased gas or anything else from Exxon since the Valdez spill. Sadly, it’s time to add BP to the list of companies I boycott. According to Los Angeles Times, BP has spent heavily to position itself as an environmentally friendly company, redesigning its logo into a green-and-yellow sunburst and advertising its $4-billion alternative-energy […]