Skiing’s Not Dangerous And There’s Always Lots of Snow

According to Susan Greene of The Denver Post, Vail Resorts doesn’t take kindly to reports that it exaggerates snowfall reports. Even seemingly tame reports like this one from veteran reporter Bob Berwyn in a Nov. 19 column in the Summit Daily News: “I sometimes wonder whether the ski industry wouldn’t benefit more from being completely […]

Want My Attention? Send Me A FedEx With Something of Value In It

I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]

Two Camps Fight For the Right To Speak (And Hopefully Listen) Commercially

The other day, I brought up the question of who is best prepared to weave brand narratives in the social space. Turns out it’s also a popular topic over at PR Squared. Site host, Todd Defren, writes: My main thesis is that PR is and has always primarily been about day-to-day relationships, thus is tailor-made […]

Are You Well Equipped To Tell Stories In The Digital Arena? You Need To Be.

According to Ad Age, a growing number of marketers are directly engaging consumers through original content, instead of pitching their stories to reporters. Take this Coldwell Banker video: The thing I find interesting in the Ad Age piece is how PR agencies are being tasked with content creation. For instance, Coldwell Banker enlisted the help […]

Apple Makes Itself Look Bad In Order To Look Good

According to BusinessWeek, Apple Computer–a company with plenty of critics in the environmental movement–is working to change the debate about carbon emissions. Company executives say that most existing green rankings are flawed in several respects. They count the promises companies make about green plans rather than actual achievements. And most focus on the environmental impact […]

The Smart Money Goes Wherever Consumers Go

Attention founder Curtis Hougland explains on his firm’s blog why MDC Partners–the holding company that owns Crispin Porter & Bogusky and many other fine agencies–decided to invest in his growing Word-of-Mouth concern. …we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more […]

Are PR Firms Hiring Ad Creatives?

From across the pond at Major Players, a marketing recruiting firm, comes an interesting trend: More PR firms looking for creatives and planners from the ad world. Major Players’ Head of PR, Lorraine Barker, explains: To keep from being drowned out in an increasingly crowded media space, PR agencies are evolving. Creative Directors are being […]

Fiji’s Politically Charged Waters

Anna Lenzer, on assignment in Fiji for Mother Jones was detained by police, threatened with imprisonment and repeatedly asked to verify her identity despite having a mound of evidence on hand that clearly showed she’s an investigative journalist (are they that rare today, as to be totally unrecognizable?). Her piece for the magazine on Fiji […]

De Botton’s Public Display of Literature Benefits Heathrow

The writer Alain de Botton, author of essayistic books on love, travel, architecture and literature is a hard working and successful writer. His books have been bestsellers in 30 countries. His latest work, The Pleasures and Sorrows of Work, is, as the title hints, a book about the joys and perils of the modern workplace. […]

Care For A Bruised Apple?

Apple’s reputation is taking a beating from two prominent Web personalities–Michael Arrington of TechCrunch and Jason Calacanis of Mahalo. Arrington ditched his iPhone in favor of T-Mobile and its myTouch 3G, which works with Google Voice, something the iPhone overlords rejected outright (a move which now has Apple in hot water with the Feds). “I […]