PR Is __________

PR Definition

What is PR? Here’s the industry’s own definition: “Public relations helps an organization and its publics adapt mutually to each other.” Say what? PR is a channel companies use to gain media recognition, and by extension public awareness. My definition is easier to understand than a sentence with “adapt mutually to each other” in it, […]

Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring)

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PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the “dramatic decline of the press” and says there aren’t as […]

I Do This For You: Find And Polish The Nuggets In My Inbox

I know it’s a lot to ask, but will you share in the pain that is my inbox with me for a minute? Here’s a random sample of press releases from this week: Latin Sensation Patty Manterola and Estrella TV Announce New Daytime Talk Show, “Patty” Study: Online videos are trending more offensive, sexual, pervasive […]

Mitt Romney And Jon Huntsman Provide The LDS Church An Opportunity To Educate

Mormon prophet Joseph Smith was hunted down by a mob and shot to death while imprisoned in an Illinois jail cell. Because he was a heretic. Today, a less murderous drama continues to play out in communities around the world, and now with two Mormons running for President of The United States, the media is […]

Here You Go Busy Blogger Man, Another Article For Your Site

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FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here’s how their latest offering begins: Return […]

When Users Complain, The “User Experience” Needs Work (Or Does It?)

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According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their […]

Despite A Rough And Tumble Economy, New Enterprises Continue To Be Born

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Have you heard of The OutCast Agency, a PR firm in San Francisco? No? Then you’re not with a start-up technology concern from The Valley. According to The Wall Street Journal, each month OutCast sees 50 to 75 companies seeking its services, up 50% from last year. “We can’t take on 98% of the business […]

Information Is Overly Abundant; Hence, The Value Of Curation

Scoop.it is a new curation platform that I signed up for this morning. Now I just need to pick a specific topic or two and start curating in yet another venue, but one that will integrate with my blogs and social channels. Martin Bryant of TheNextWeb says: Curation is a busy area right now. Startups […]

In The Age of Transparency, A Company’s Sins Don’t Stay Hidden For Long

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Rupert Murdoch is having a tough summer. First MySpace sells for a fraction of what he paid, now News of the World, a newspaper he bought in 1969, is no more. And the news keeps getting worse for News Corp. The phone-hacking scandal that has engulfed the company has now spread to The Sunday Times, […]

PR Firms Stay Home While Cannes Burns

According to Ad Age, PR shops need to step up at Cannes. “For the third straight year in a row, the PR industry is still failing to represent itself as strongly as it should in its own category,” Cannes juror Renee Wilson, said. Interestingly, recovering journalist Jeremy Mullman of Olson isn’t buying it. Am I […]