TLC’s new show “All-American Muslim” is a nightmare for Lowe’s, and an example to other brands of what not to do. The California-based home repair retailer was advertising during the reality-based program, until some racist wing nuts in Florida started making noise, which frightened Lowe’s into withdrawing its ads from the show. While it is [...]
It’s Important for Brands to Listen To Customers And Their Own Conscience
December 13, 2011 By Leave a Comment
End The Negligence – Send MBAs Into Action With Proper PR Training
December 13, 2011 By Leave a Comment
There’s an interesting discussion about the need for mainstream press taking place in the comments on Vinny Warren’s post about the Chicago Tribune’s lack of a clue when it comes to reporting on the city’s advertising business. “I have a hard time believing in the old model where we lean on the press to reach [...]
PR Is __________
November 21, 2011 By 2 Comments
What is PR? Here’s the industry’s own definition: “Public relations helps an organization and its publics adapt mutually to each other.” Say what? PR is a channel companies use to gain media recognition, and by extension public awareness. My definition is easier to understand than a sentence with “adapt mutually to each other” in it, [...]
Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring)
November 17, 2011 By 1 Comment
PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the “dramatic decline of the press” and says there aren’t as [...]
I Do This For You: Find And Polish The Nuggets In My Inbox
November 9, 2011 By Leave a Comment
I know it’s a lot to ask, but will you share in the pain that is my inbox with me for a minute? Here’s a random sample of press releases from this week: Latin Sensation Patty Manterola and Estrella TV Announce New Daytime Talk Show, “Patty” Study: Online videos are trending more offensive, sexual, pervasive [...]
Mitt Romney And Jon Huntsman Provide The LDS Church An Opportunity To Educate
October 19, 2011 By 1 Comment
Mormon prophet Joseph Smith was hunted down by a mob and shot to death while imprisoned in an Illinois jail cell. Because he was a heretic. Today, a less murderous drama continues to play out in communities around the world, and now with two Mormons running for President of The United States, the media is [...]
Here You Go Busy Blogger Man, Another Article For Your Site
September 26, 2011 By 1 Comment
FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here’s how their latest offering begins: Return [...]
When Users Complain, The “User Experience” Needs Work (Or Does It?)
September 21, 2011 By Leave a Comment
According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their [...]
Despite A Rough And Tumble Economy, New Enterprises Continue To Be Born
August 4, 2011 By Leave a Comment
Have you heard of The OutCast Agency, a PR firm in San Francisco? No? Then you’re not with a start-up technology concern from The Valley. According to The Wall Street Journal, each month OutCast sees 50 to 75 companies seeking its services, up 50% from last year. “We can’t take on 98% of the business [...]
Information Is Overly Abundant; Hence, The Value Of Curation
July 25, 2011 By Leave a Comment
Scoop.it is a new curation platform that I signed up for this morning. Now I just need to pick a specific topic or two and start curating in yet another venue, but one that will integrate with my blogs and social channels. Martin Bryant of TheNextWeb says: Curation is a busy area right now. Startups [...]
Connect