Market Segmentation Creates Agency Fragmentation

from Lewis Lazare: Convinced the gay and lesbian market is one of the largest untapped audiences in the communications marketplace, public relations giant Fleishman-Hillard on Monday announced it is launching FH Out Front, a dedicated practice aimed at that community. The lesbian, gay, bisexual and transgendered audience is estimated to encompass as much as 10 […]

Tonight At Nine

from the PBS web site: FRONTLINE takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of […]

Sun Times Advertising Columnist Considers My Joblessness (And This Blog)

Get This Man A Handler

Paul Hamm gets to keep his gold medal, an Olympic panel ruled today. But seeing Hamm speak on TV is a real buzz kill. Someone get this man a handler. You don’t stand there in front of the world and say, “I knew it was mine all along. I’m glad the judges finally agreed. Now […]