Ad Industry Turns To PR Firm For Image Help

From Ad Age: The American Association of Advertising Agencies has tapped GolinHarris, a global firm that represents corporate heavyweights such as McDonald’s and SC Johnson, to stave off “negative headlines” and burnish the industry’s reputation with reporters and other influencers. It’s unclear exactly what tactics will be employed, but executives familiar with the situation said […]

Popeye Is Bummin’

According to the Washington Post: Federal health officials issued an advisory about bagged spinach yesterday, saying that a preliminary investigation had linked an outbreak of a particularly harmful strain of the bacteria Escherichia coli 0157:H7 to bagged fresh spinach. The bacteria can cause severe vomiting and diarrhea. Some people can also develop kidney failure. More […]

Wal-Mart Running For Office

According to the New York Times, Bentonville, Arkansas-based retail behemoth, Wal-Mart, is taking its “we’re good for America” spin to the airwaves. Wal-Mart, under attack now from unions and prominent Democrats, yesterday introduced a marketing campaign that closely resembles the television advertisements used by political candidates. In a local experiment (spots are running in Omaha […]

Get Web 2.0 Right (So There’s No Web 3.0)

Steve Rubel, VP of a large PR firm, is moonlighting as a commitment counselor. Who knew? If I were the Web, I would be tired of all the dating games by now and would have moved on to someone else. It seems as though all global corporations want to do is flirt, date or maybe […]

Wal-Mart War Room Needs Combatants

On the surface Wal-Mart is a place to buy cheap tube socks. But scratch that surface and the Bentonville, AR multi-national is a Goliath, with a steady stream of incoming rocks slung by a nation of Davids. One of those highly organized group of Davids is Wal-Mart Watch. The group recently got its hands on […]

Blogging Your Way To The Boardroom

From PR Week: During the nascent days of blogging, when both emerging and large corporations were firing staffers for blogging-related offenses, the jury was out on whether blogging was a nefarious habit, to be hidden when applying for jobs, or a positive career move. The recent ascension of two high-profile bloggers – Steve Rubel, formerly […]

Rubel Untainted In Wal-Mart Blog Scandal

Wal-Mart has been working with right wing bloggers. It’s a story. Some are up in arms over it. I don’t know who exactly, but I trust they’re out there and that they’re fuming. Edelman, the PR firm that handles the Wal-Mart account is at the center of this debate. Especially so, due to the fact […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]