Rubel’s Rules

Steve Rubel of Micropersuasion has given marketers a new list of Commandments, based on how he sees the rise of participatory media forever altering the playing field. Here are the 10 commandments for public relations professionals as I see them in the Golden Era of Participation

Northwest Cancels The In-Flight Pretzels

I didn’t travel this weekend, but I’m sure some of you did, so I hope you enjoyed those free in-flight snacks, because they might be disappearing. According to this article, Northwest Airlines will stop offering free pretzels on its flights in coach class. America’s 6 major airlines have a tendency to quickly copy each other’s […]

Pepsi CFO Given The Finger By Rabid Bloggers

Steve Rubel points to a p.r. story where a group of patriotic bloggers (with nothing better to do), got their panties in a wad over a metaphor used by PepsiCo’s CFO to describe America’s central position in the world. A message from PepsiCo’s President & CFO, Indra Nooyi: Following my remarks to the graduating class […]

Wendy’s Chili Eater Gets Fingered For Larceny

Okay, I couldn’t resist that headline. But last night, Anna Ayala was arrested by San Jose police yesterday. There’ll be more details coming from the police this afternoon. There was some damage done to Wendy’s brand and sales, especially in San Jose and Ayala’s hometown of Las Vegas. Despite the jokes and the gross-out factor […]

Diversionary Tactics

How do you create some warm and fuzzies for one of the most controversial companies in the world? You give the urban, educated, left-leaning Volvo drivers who are fighting you some space. from Ad Age: Embroiled in a nasty battle with organized labor and environmental groups, Wal-Mart has launched an ad campaign to run through […]

Press Release Needs Grease

I’ve been giving the Cluetrain crew a hard time of late, so I’ll flip the script this time and give them a shout out. One of the Cluetrain’s guiding principals (no. 14 to be exact) says, “Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies […]


In certain quarters, there’s a lot of talk about the death of advertising. Frankly, I find it hard to take seriously. I’m willing to grant that the industry has a head cold. And I’m willing to grant that blogs and other new media delivery systems can make it better, when properly administered. As far as […]

Wal-Mart Acknowledges Critics. Responds With Traditional P.R. Onslaught.

Wal-Mart is many things to many people. For many, Wal-Mart is simply an affordable place to shop. And what could be wrong with that? For others, Wal-Mart represents all that is wrong with our out-sourced economy. Still others argue that Wal-Mart deteriorates the very infrastructure of a town center, and they vigorously fight the mega-retailer […]

Lay’s Legal Team Turns To P.R. Campaign (They Can Afford It)

from Houston Chronicle: Ken Lay is a 21st century defendant, and he’s willing to pay up to 12 cents every time somebody figures that out. Not only is he telling his side of things on his own Web site, but he’s paying to make sure major search engines such as Google, Yahoo and AOL list […]

Dirt Devil Burning Up The Rug

CLEVELAND (AP) — The maker of the Dirt Devil is recalling about 20,000 Sweeper Vac battery-powered upright vacuums because they can overheat and start a fire. No injuries have been reported, Royal Appliance Mfg. Co. said Tuesday. The recalled vacuums were made in China and have “Dirt Devil” and “Sweeper Vac” printed on the front […]