“Fills You With Volcanicity” Takes On Whole New Meaning

From a public relations perspective, a blog can be a great tool to help manage a brand crisis. Too bad Volvic doesn’t have one in place. Yahoo News: French food and drink group Danone said it was investigating a report in Britain that a potentially harmful chemical had been detected in bottles of Volvic, one […]

Publix Has A PR Problem

Hyku points to Publix I/S Associate Against Offshoring, a blog which is highly critical of outsourcing, particularly outsourcing of Information Systems work by Lakeland-based grocer, Publix. More and more of the business knowledge at Publix is being transfered to Infosys contractors. More and more of the development is done offshore. Our strength at Publix requires […]

Ogilvy PR Uses RSS To Publish Their Reading List

Steve Rubel points to Ogilvy PR’s new site where they share their blog reading list and encourage users to put these sites in their own RSS readers, or to use Ogilvy’s new site as their RSS feeding trough. On a related note, Robbin Phillips, Brains On Fire’s Courageous President, wants to change the name of […]

Bitch Dog Stunt Bitch Slaps Cable Company

Comcast is in deep doo doo. According to The New York Times: LaChania Govan said she got bounced around by her cable company when she called to complain. She made dozens of calls and was even transferred to a person who spoke Spanish — a language she doesn’t understand. But when she got her August […]

The Anti-Hugh

Tom Asacker writing on 800-CEO-READ this morning shares this pearl: For the record I don’t believe in the death of ordinary, or anything else for that matter. Take advertising. If I hear someone predict the death of advertising one more time, I’m going to throw up. Advertising is a huge brand enhancer. Sure, it needs […]

Pakastani Girl Gets Windows

In a bit of good pr for Microsoft, Misbehaving and Popgadget both point to this Seattle Post-Intelligencer article on Arfa Karim Randhawa, a 10-year-old girl from Pakistan and the youngest Microsoft Certified Professional in the world. Arfa, who has created basic Windows applications, such as a calculator and a sorting program, primarily in the C# […]

Marinate In Vodka For Best Results

Lewis Lazare: Why are we not surprised that Fremont Co., one of the nation’s largest producers of sauerkraut, was having trouble getting younger consumers interested in its product? The rather unappetizing-sounding product name alone could turn off millions of customers. Lacking a giant advertising budget, the Fremont, Ohio-based company recently turned to an unlikely resource, […]

Influence Peddlers Mix It Up

Russell Beattie works on new mobile products at Yahoo. He’s also 6′ 2″ with graying hair, but I digress. Russell is pissed at P.R. people who pitch him without doing their homework first. In other words, he needs the pitch to be totally personalized. You know, now that people in Public Relations have “discovered” blogging, […]

Big Brothers Help Each Other Out

Wired: Microsoft is cooperating with China’s government to censor the company’s newly launched Chinese-language web portal, a spokesman for the tech giant said. The policy affects blogs created through the MSN Spaces service, said Adam Sohn, a global sales and marketing director at MSN. Microsoft and its government-funded Chinese business partner work with authorities to […]

Rubel’s Rules

Steve Rubel of Micropersuasion has given marketers a new list of Commandments, based on how he sees the rise of participatory media forever altering the playing field. Here are the 10 commandments for public relations professionals as I see them in the Golden Era of Participation