The New Direct Is Nothing Like The Old Direct

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott is presently sitting atop Amazon’s PR books list. Web Ink Now is the author’s blog. [Marketing Voices program via Marketing Profs Daily Fix]

Free Pharmies!

USA Today is running a brief, but interesting piece on a move that lends Publix a special PR glow. Seven popular antibiotics will be available free from Publix supermarkets for people with prescriptions, even if they have a health insurance provider that would pay for them. Fourteen-day supplies of the seven drugs, among the most […]


“Taking the BS out of PR is like taking the horse manure out of the horse manure.” -Al Lewis, Denver Post Columnist

Vegan CEO Of Kind Company Has Alternate Identity Online

Catharine P. Taylor left Adweek a few months ago but she is still churning out the ad news of the day, now on a Blogger site called Adverganza. In her latest offering she scolds Whole Foods Market CEO, John Mackey, for posting anonymously on chat boards about his company. She calls his actions “a crime […]

Does The Public Relations Industry Have A PR Problem?

You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I’ve learned anything over the course of my 53 years in the business, it’s that the most important tool any PR pro has is his or her reputation for personal ethics and […]

Flacks’ Argot Rejected Upon Receipt

The Washington Post’s Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own. Here he is asking his contact at Meir Kahtan a question about MasterCard: Given the degree to which the deployment […]

Do It Yourself

Guy Kawasaki’s buddy, Glenn Kelman, the CEO of online real estate brokerage Redfin, has written an eleven-point treatise on DIY public relations. His sixth point about going agencyless in this brave new interworld is well fashioned: 6. Most publicists feel threatened by the Internet’s systems of attribution, glorification and punishment, where Digg can make an […]

PR: The Secret Weapon Of Admired Ad Agencies

I’ve often said that when it comes to marketing themselves, ad agencies are usually clueless and pathetically bad at it. A couple of recent stories have enlightened me as to how some agencies ensure that they maintain the reputations they have. When Adweek selected Goodby its 2006 Agency of the Year, Adweek devoted much of […]