I see a lot of PR pitches, just like I see a lot of advertising. I don’t mind the over-exposure, because it is my job and my passion. However, I do mind especially crass and often repeated attempts to reach me, and the general lowering of standards industry-wide. According to Ragan’s PR Daily, the ratio [...]
Some things are still scared, but your privacy on corporate-owned communications networks is not, and never has been. This fact of digital life has been evident for years, but the recent revelation that the National Security Agency is working closely with leading tech companies, makes it crystal clear–anything you write, say, record, transfer etc. is [...]
Congress has been getting up in Apple’s face about its offshore tax havens, but is it a problem for the brand? I think it is, because a brand is the sum of a company’s parts. A brand is what a company believes and what a company does; therefore, Apple’s brand is tarnished via its tax [...]
It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back [...]
Wal-Mart want to clear some things up. Hence, the launch of a new PR-driven site, TheRealWalmart.com and new TV spots that began airing on Saturday during the Kentucky Derby. According to The Wall Street Journal, the campaign is the company’s first purely image-based ad push in several years. WSJ also reports that Wal-Mart’s “energized differentiation,” [...]
There’s an old saying in the hospitality business, “If the guest has a good experience, she might tell one person about it, but if she has a bad experience she’s going to tell ten.” With 3000 very unhappy customers disembarking last night from a failed (and well publicized) cruise, it goes without saying that Carnival [...]
The National Rifle Association makes “repugnant and cowardly” ads, but the gun lobby appears slightly more adept at brand-sponsored content. Here’s a look at a video from their “Life of Duty” series sponsored by Smith & Wesson and Brownell’s, the world’s largest supplier of firearms accessories, gun parts and gunsmithing tools. “It’s freedom to be [...]
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