I have been seeing more and more of those embedded attention-grabbing advertisements running across top news sites of late. I recently found out that many of these ads are served up by an online advertising technology company called Adblade. Adblade’s ads have proliferated across the Web over the last 4 years. Comscore now reports Adblade [...]
In an extreme product demonstration, Lexus and Team One suspended a chain of 2011 models from a crane to showcase the structural integrity of the cars. Director Iain MacKenzie of Paydirt wanted the fiilm to look clean and simple but with a strong graphic feel to juxtapose the yellow color of the $375,000 LFA concept [...]
Chicago post-production house, Optimus, is lending a hand this weekend at Pitchfork’s Music Festvial, which starts today in Union Park. According to Sun Times ad columnist, Lewis Lazare, Optimus’ Joel Anderson is buddies with one of the Pitchfork fest organizers. Anderson and his Optimus partner Jan Maitland produced animated videos that will introduce several of [...]
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