The Ad Industry Has Lots Of Laborers, But No Unions

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From the perspective or organized labor, this year’s Democratic Convention in Charlotte is something of a bust. After pumping $8.5 million into the 2008 Democratic convention, unions decided against funding this year’s convention because North Carolina is the most hostile state in the union to the very idea of, and practices of organized labor, as […]

Politics Is Marketing, So Don’t Tell Me Political Ads Don’t Work

If there’s one thing many voters of different political stripes agree on, it’s that they don’t like political ads. And ads are more pervasive than ever. That’s why politicians and Super PACs spend much of their time fundraising—they need to pay for the ads. So count me as incredibly skeptical when I see articles like […]

When A Dislike Becomes A Like

Here in Washington State in November, we’ll be voting on Initiative 502, which is designed to legalize, regulate and tax marijuana. Obviously, it’s a controversial issue, although it has a lot of support. One of the pro-502 spots airing heavily on TV is this one. Note the jarring first line of the spot: “I don’t […]

Regardless Of Party, Voiceover Talent Get Plenty Of Green During Election Cycles

Man, if only I smoked 2 packs a day for the last 15 years, I’d have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money–and the party loyalties involved. Once a voiceover artist works for one major political […]

Life Imitates Portlandia In The Mayoral Race

If you’ve ever been to Portland (or Seattle for that matter), then you know that certain sketches on IFC’s Portlandia are so close to real life, it’s kinda scary. This ad, for Portland mayoral candidate Eileen Brady, riffs off the TV show: I wonder how it’ll play to the good citizens of Portland. David? Share

Etch A Sketch Shakes Up The Conversation, And Their Marketing

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Playing off the news that one of Mitt Romney’s advisors said that he would reset himself like an Etch A Sketch once the Republican primaries are over, the toymaker is having fun with some new ads: I love ads like this that can take its cues from recent events and still come out looking good. […]

David Esrati Markets Himself Once Again In Ohio Congressional Race

Advertising people, by and large, aren’t a severely political bunch. Like the rest of the population, we have opinions, but there aren’t too many advertising and marketing professionals willing to dive headfirst into politics. Not so for David Esrati, head of Dayton’s The Next Wave, who once again is running for Congress as a Democrat […]

Rombo’s Mud Doesn’t Stick To Santorum

Ad the campaign for the Republican nomination for President of the United States heads toward Super Tuesday, Rick Santorum is rising in the polls. A fact that leads “Rombo” to get his mud-slinging gun, or so says Santorum. According to Christian Science Monitor, the ad is preemptive move. “Santorum is not going to sit on […]

Politics Is Personal

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Republicans have no sense of humor. That’s a false accusation, but perception is often reality in these matters. Hence, the Grand Old Party’s attempt at lightheartedness this Valentine’s Day. When you visit GOPValentine, you can choose from an array of online greeting cards with poorly constructed headlines, and send them to your friends and family. […]

Lady from Possum Trot And Other Stories

The Obama for President campaign is putting up a ton of video on YouTube, establishing (and in some cases forming) a direct connection with voters by offering content that won’t be seen on TV. In stark contrast to the Obama team’s content marking prowess, stands this attack dog approach from Mitt Romney’s team, desperate for […]