Madison Avenue, Main Street, And The Arab Street

David’s post below suggests the attitude of Palestinians towards the United States can hardly be changed by advertising. And focus groups conducted in other Arab countries reveal the same thing. Charney Research conducted focus groups among college educated people in Egypt, Morocco, and Indonesia. Their findings reveal that many Arabs hate America–but they have some […]

PR Campaign Asked To Work Wonders

from Haaretz: Seeking to improve its image among Palestinians, the United States has launched an advertising campaign in the West Bank, using billboards and television commercials filled with grinning children to tell Palestinians they have cleaner water and more classrooms thanks to its generosity. But the U.S. government’s campaign is off to a tough start: […]

Putting A Happy Face On Brand America

Saying that U.S. public diplomacy must do a better job, Secretary of State Condoleezza Rice has announced President Bush Share

Shoulda Coulda Woulda

from Adweek: BBDO is moving its campaign for the Peace Corps to outdoor media, marking the first time the volunteer service organization has used that outlet, the shop said. The Atlanta agency’s ad will be placed on billboards and transit shelters in 27 markets, including Washington, D.C., Philadelphia, San Francisco, Detroit and Atlanta. The Peace […]

Positive Use Of A Powerful Medium

from NY Times: Maurice L Share

Another Coup for the Blogosphere

If you haven’t heard of Talon News’ White House Correspondent Jeff Gannon, it’s OK. There is no Jeff Gannon. White House correspondents and bloggers did a little digging on Gannon after he tossed softball questions to President Bush and White House Press Secretary Scott McClellan at news conferences. Turns out Talon News is closely connected […]

Corporate Captains Float The Bill

from AdAge: In a what has become a quadrennial custom, a newly elected president of the U.S. will be inaugurated today amid celebrations largely funded by marketers, media companies and other corporations that routinely lobby in high government offices. Bristol-Myers Squibb, ChevronTexaco, Exxon Mobil, FedEx, Pfizer, Aflac, Home Depot, Bank of America, Time Warner, Altria, […]

Mehlman Puts Geopolitical “Red Vs. Blue State Thing” To Bed

“We did what Visa did,” Ken Mehlman, Bush/Cheney’s 2004 campaign manager said. “We acquired a lot of consumer data. What magazine do you subscribe to? Do you own a gun? How often do the folks go to church? Where do you send your kids to school? Are you married? Based on that, we were able […]

Another Four Years Of Bush’s Deadpan Humor. Priceless.

Here’s yet another splendid example of the power of brand advertising. The executive branch of U.S. government is “borrowing” liberally from Master Card’s language to help sell their big January soiree. Hey, there are no new ideas. In a direct mail appeal to large donors, the President’s innuagural committee shaped it thusly: “Tickets to all […]

Modern Day Horatio Alger Cherry-Picked For Commerce

from the Chicago Tribune: President Bush today chose Carlos Gutierrez, a native of Cuba who rose from truck driver to chief executive officer of Kellogg Co., to be Secretary of Commerce. “Carlos’s family came to America from Cuba when he was a boy,” Bush said in the Roosevelt Room. “He learned English from a bellhop […]