Do We Need Some Nate Silvers In Advertising?

Political campaigns are marketing campaigns. And while Nate Silver of FiveThirtyEight wasn’t working for a campaign, he was absolutely on the mark in his projections of the election results this year. Anyone who bet on him, as opposed to pundit predictions on TV, made the right move. Advertising is relying increasingly on data and microtargeting […]

Kerry v. Fischer One of Several Bellwether Races

As we approach Tuesday’s election, the national media is laser-focused on the Presidential race, but there are many other significant races around the nation that will also have a major impact on the kind of government we have for the next two-to-six years. For instance, in my home state of Nebraska, Bob Kerry is running […]

It’s Not A Lie, It’s Just A Convenient Fabrication (How Do Pols Sleep At Night?)

Liar, liar, pants on fire. Will the Republican nominee for President of the United States say anything and do anything to win? Of course, and he’s not the first man to lie and cheat his way to the top, nor will he be the last. Honestly, I’m not that interested in the psychology of male […]

The Sky Is Falling. Grab Your Wallet.

Restore Our Future, a super PAC supporting Republican presidential nominee Mitt Romney, unleashed a new $17.7 million television ad buy Tuesday that will pay for commercials to run in 10 battleground state markets. This is President Obama’s economy? No. Presidents have a lot of power, but they are not omnipotent and they do not “create […]

Prospective Voters Are Hearin’ A Lotta Lip Flappin’

Are you planning to watch the Romney versus Obama debate on TV tonight? It’s not a prize fight, but the media enjoys that frame, since it adds action and excitement where there is none. We need so much more from this process, and at the same time so much less of it. Meanwhile, Americans with […]

Voting For The Better of Two Weak Candidates Is Far From Good Enough, But Do It Anyway

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Are you planning to vote this fall? David Jones, advertising cartoonist and Chief Creative Officer at Third Street in Chicago, believes it’s a great idea to do so. In fact, Jones and team remind that it’s the price we must pay, if we feel like kvetching at a later date. “Our campaign celebrates complaining and […]

The Ad Industry Has Lots Of Laborers, But No Unions

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From the perspective or organized labor, this year’s Democratic Convention in Charlotte is something of a bust. After pumping $8.5 million into the 2008 Democratic convention, unions decided against funding this year’s convention because North Carolina is the most hostile state in the union to the very idea of, and practices of organized labor, as […]

Politics Is Marketing, So Don’t Tell Me Political Ads Don’t Work

If there’s one thing many voters of different political stripes agree on, it’s that they don’t like political ads. And ads are more pervasive than ever. That’s why politicians and Super PACs spend much of their time fundraising—they need to pay for the ads. So count me as incredibly skeptical when I see articles like […]

When A Dislike Becomes A Like

Here in Washington State in November, we’ll be voting on Initiative 502, which is designed to legalize, regulate and tax marijuana. Obviously, it’s a controversial issue, although it has a lot of support. One of the pro-502 spots airing heavily on TV is this one. Note the jarring first line of the spot: “I don’t […]

Regardless Of Party, Voiceover Talent Get Plenty Of Green During Election Cycles

Man, if only I smoked 2 packs a day for the last 15 years, I’d have a pretty good voiceover voice. So how are voiceover artists doing? Some do very well in an election year. The Hollywood Reporter looks at the money–and the party loyalties involved. Once a voiceover artist works for one major political […]