David Esrati is the owner of The Next Wave, an ad agency in Dayton, Ohio. He’s also currently the Democratic nominee for Congress in Ohio’s 10th District. Dan Goldgeier talks with David about the intersection of politics and marketing, along with: How military experience relates to an advertising careerThe commercialization of Memorial Day and other holidaysThe message voters deserve to hear from candidatesHow …
Texans with Wildly Different Beliefs Are Running for Public Office
Political language and the narrative framing used in campaign ads are smudgy windows with a view into today's rancid media and political cultures. Corruption is rampant. Extreme claims and disinformation are in vogue. And if you happen to line up on the right, you will need to pay fealty to Don Trump. Let's look at the race for Texas Attorney General. The sitting A.G. is Ken Paxton. Paxton was indicted on three …
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Chris Jones for Arkansas Governor
Chris Jones is a Democratic candidate for governor of Arkansas. He's also a well-educated family man and man of faith. He has charisma and all the back story needed to help capture the state's attention. https://youtu.be/iYMznvmx2oU It's about time. That's a smart way to say what many Americans are feeling. It's about time to recognize and officially apologize for the nation's original sins—slavery and …
Political Ad Spending in 2020: A Case Study In Piss Poor ROI
Big buckets of money were brought to the table by both political parties during this election cycle. CNBC reports that Michael Bloomberg spent $1 billion on his primary run for president that ended up winning only a few dozen delegates. He then spent $100 million in Florida, Ohio, and Texas on behalf of Joe Biden and other Democrats—all states that the GOP won. CNBC characterizes it as a "major blow." I'd counter …
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What the Nation Needs Now: A Woman of Color, Strength, and Resolve
Kamala Harris is not half white. She's not a man. She's not a graduate of Harvard or of any Ivy League school. Ms. Harris is also young for an American leader. And at this critical crossroads in the nation's political history, we are desperate for new energy and new thinking. I believe Ms. Harris will bring it. There’s a big difference between equality and equity. pic.twitter.com/n3XfQyjLNe — Kamala Harris …
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This Week, The United States Senate Is Up for Grabs
Currently, the GOP holds 53 seats in the Senate. That's about to change. Let's look at the key races and fresh faces. Change Kentucky https://youtu.be/72kqFuZumeo Change Arizona https://youtu.be/572GDYGaNWU Change Montana https://youtu.be/A5mrQou0Z84 Change Kansas https://youtu.be/ztv7ADlqROg Change Georgia https://youtu.be/LrhtMo_R8AM Change South Carolina https://youtu.be/H1pSJ7pbWQI Change …
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Live Entertainment Is Missing, And We, the People, Badly Miss It
Last month, I asked Rob Schwartz, CEO of TBWA\Chiat\Day NY this pointed question. Adpulp: Who and/or what do you admire in the ad biz today? Schwartz: I think the best advertising today is coming from one place: The Lincoln Project. All of their work is relevant, surprising, emotional, and exceptionally powerful. And people are talking about it. Oh, and let’s not forget the volume. These guys do a Super Bowl …
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Ruthless Attack Ads and Withering Lies Are Two Rules of the Game
As a local TV viewer in the Austin-Round Rock Metropolitan Statistical Area (MSA), I see a ton of terrible political advertising. The media budgets are as large as the ideas are small. Here's what The Club for Growth has to say about the woman who wants to represent more than 800K central Texans in Congress. Be warned, flattery is not their game. https://youtu.be/lv0bdriNKgU Then there's Chips Aroy! and his …
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