Dawn And Drew Work Condoms Into Their Routine

Dawn and Drew, a married couple with a popular podcast emanating from their 1895 Wisconsin farmhouse, have struck a deal with condom maker, Durex, according to Ad Age. Durex last month launched an unusual brand integration campaign featuring unscripted X-rated banter on the Share

Legally Speaking: Streaming > Podcasting

from Chicago Tribune: Steve Dahl thought he could be at the forefront of the so-called podcasting trend, which was virtually unknown a year ago. Last month he began making his WCKG-FM 105.9 afternoon show available online as a digital audio file, so those with iPods and other portable media devices can download them and listen […]

Gore To Bring Podcasting To TV

from San Francisco Chronicle: Al Gore never said he invented the Internet. But the new San Francisco-based cable TV network he’s heading promises to transform television by plugging it into the Internet. Current, the name of Gore’s enterprise, hopes to do that by airing a shuffle of short news features, some produced by the network […]

Podcasting Goes Mainstream

Blogger co-founder (and Nebraska native) Ev Williams (Blog) is now going after the podcasting market with Odeo, a new venture with Noah Glass (co-founder of ListenLab). The New York Times kicks off with For a Start-Up, Visions of Profit in Podcasting (free registration required). While still too much in its infancy to be considered an […]

American Copywriter Paves The Way

Wichita based B2B agency, Sullivan Higdon & Sink, is the first ad agency to my knowledge to provide a weekly podcast. The show, American Copywriter is the work of agency creatives John January and Tug McTighe. According to the agency web site, John and Tug will share their unique take on the world of advertising, […]

Currying Favor

MicroPersuasion is running a piece on podcasting pioneer Adam Curry. Curry recently spoke to Fortune about the podcasting network he’s launching. Just as blogs have challenged mainstream media, Curry predicts that podcasts will take on radio and satellite. “With podcasting, people can tune out the world and listen to whatever they choose,” says Curry. “In […]

Audio Content To Go

Yet another new marketing term has entered the lexicon: Podcasting. I admit, I had no clue what it meant, at first. I also admit that I do not own an iPod–I know, bad form for an Apple evangelist. Now, Steve Rubel kindly makes things clear for those who want the scoop on this new audio-gathering […]