Apple Stretches Meaning Of “Podcasts” With Print Offerings

Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes. Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers. Southern Comfort is sponsoring […]

What’s Podcasting?

With marketers and agencies scrambling to deliver content, not just advertising, many are increasingly turning to podcasting. Giving consumers control over when they choose to listen neatly fits the concept that the customer, not the brand, is in control. Personally, I think it’s an interesting medium, one that we’ve barely scratched the surface of. However, […]

Podcasts Are Downloads. Who Cares Where They’re Consumed?

Design Technica: Last year that the editors of the New Oxford American Dictionary declared “podcasting” the “Word of the Year” for 2005 and “officially” defined the term as “a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player.” But according to a recent […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Power To The PDF

After reading our piece on “Getting Real,” the new 37signals PDF for sale, Adam Engst of Take Control Books wanted to let us know that his firm has put out 39 titles–8 of which are translations in Dutch, German, and Japanese–since going into business in 2003. Take Control’s PDF titles have sold 55,000 copies in […]

Happy Fat Tuesday!

Noah from 88Slide wrote in. He says: 88SLIDE is a daily one minute info-challenge format (read: game show), distributed via the Internet at 88slide.com, and through iTunes as a video podcast. Cell phone users can also download the 3GP formatted series at 88slide.com. We release original episodes M-F, and outtakes and bloopers from the previous […]

Pushing Fashion To The Pod

Karl Lagerfeld is Podcasting. Lagerfeld closed New York’s Fashion Week with a runway show that one didn’t need a ticket to experience. CORE’s motion design division, COREaudiovisual, created brand-oriented content that was seen by audiences both inside and outside the show’s venue, and produced a video Podcast of the event that was available minutes after […]

Pay Up

From News.com: The Ricky Gervais Show, one of the most popular podcasts on Apple Computer’s iTunes Music Store, is moving to a paid-only format to be sold by audio book specialist Audible. Audible plans to announce on Tuesday that it will start selling episodes of Gervais’ show beginning with a new “season two” collection of […]

Get The Download On Iraq

Eva Barboni on the Swarthmore lawn While Rocketboom looks to fill its tank with an estimated $2 million in ad sales–a lot of money for a video podcast–a group of students at Swarthmore College outside Philadelphia are deeply immersed in another sort of podcasting venture. War News Radio is a news program on conditions in […]

Hey Man, Whatcha Listening To?

From News.com: A U.S. security expert who devised an application that can fill an iPod with business-critical data in a matter of minutes is urging companies to address the very real threat of data theft. Abe Usher, a 10-year veteran of the security industry, created an application that runs on an iPod and can search […]