Bum Rush the Charts seeks to make a loud statement next month–one they hope will be heard by music industry executives. On March 22nd, the podcasting community is going to take an indie podsafe music artist to number one on the iTunes singles charts as a demonstration of our reach to Main Street and our [...]
Large corporations that wish to make podcasts available to their consumers are generating new revenue streams for the rights holders. The Wall Street Journal looks at one such deal between an agency and a major label. San Francisco-based Rock River Communications Inc. has struck some of the first deals to license major-label content for podcasts. [...]
Jason Calacanis, CEO of AOL’s Weblogs Inc. is playing with microphones and software and stuff.
Viral videos distributed through YouTube are all the rage, but until the recent emergence of You Tube user, Geriatric1927, the idea that senior citizens would successfully run with this ball was not well, nor widely, understood.
Ad Age has posted their second ‘CMO Connections’ video, a project supported by CBS Radio. In this edition, Point editor, Jennifer Rooney, sits down with Andrea Spiegel, VP-sales and marketing, JetBlue. There are no real highlights from the spot. I take note of it because two prominent media companies have come together to create a [...]
powered by ODEO Senator Ted Stevens’ finest hour, all mashed up for your listening pleasure.
Podcasting News reports that vlogger, Brooke “Brookers” Brodack, has been picked up by Carson Daly Productions for an 18-month talent and development deal. “Several things immediately caught my eye watching her videos,” Daly said. “She’s got a fresh point of view, considerable directing skills and a great sense of music and how to use it. [...]
There’s a ton of crap in the iTunes podcast directory. Which makes it all the more pleasing to find a truly great program. etown, produced by Nick and Helen Forster in front of a live audience in Boulder, Colorado is among the best of the best. Michelle Shocked and Nick Forster (of Hot Rize fame) [...]
Fadar claims to be the first magazine to offer an issue as a PDF download on iTunes. Rex Hammock cautions against using new words like iMag, magcast, podzines or pubcasts to describe the transaction. However one wants to refer to it, it’s a great means of growing the pub’s 87,500 subscribers. Southern Comfort is sponsoring [...]
With marketers and agencies scrambling to deliver content, not just advertising, many are increasingly turning to podcasting. Giving consumers control over when they choose to listen neatly fits the concept that the customer, not the brand, is in control. Personally, I think it’s an interesting medium, one that we’ve barely scratched the surface of. However, [...]