Ad Contrarians Enter The Podcast Booth; Break Down The Business In 10


If you work in marketing and you need to sharpen your cognitive skills, this new podcast is for you: The Ad Contrarian Show. Bob Hoffman (the Ad Contrarian) and Sharon Krinsky (the former president and chief creative officer of Hoffman/Lewis) are speaking into the mic. Depending on how entrenched your POV is about “the business,” […]

Radio Host Bob Knorpp Makes Move, Trades On His Show’s Success


Flashback to early October 2011 in downtown Boston. I’m in the city to present a talk on paid content at Geekend (a smaller tech conference within the much larger DMA). I see Bob Knorpp on the trade show floor from afar — he pretty much towers above the crowd. As a frequent guest on The […]

A Native Smokin’ BeanCast


I appeared on Bob Knorpp’s always-entertaining Beancast earlier tonight, along with Mitch Joel and Greg March. We discussed a lot of things, including this controversial Cheerios spot: Also on the agenda was Google’s native advertising push, the return of Camel cigarette ads to magazines, and Gary Vaynerchuck’s new content person. Give it a listen! Episode […]

Ad Curmudgeons Speak Up On The BeanCast This Week


Bob Knorpp, host of TheBeanCast, invited me back on his show this week. Bob Hoffman, George Parker and Augie Ray joined me as a guest. How I got lumped in with this cast of curmudgeons I don’t know, but I’ll take what airtime I can get. Listen here: BeanCast 251 or directly in iTunes. This […]

Like A Zen Master, Tom Asacker Explains The Business of Belief

The Business of Belief Confidential.pdf

When we change our actions, we also change our beliefs. And what we believe compels further action. It is a virtuous cycle, and understanding its elemental framework can help you to connect with and motivate people. “People are drawn across the bridge of belief by their anticipation of a better experience and a better life. […]

2012 In Marketing Communications — The Knorppian Version


It is the end of the year and end-of-the-year wrap-ups simply can not be avoided. Many of them should be avoided, to save yourself from the vacuousness of the form. On the other hand, it pays to reflect on the important advances recently made, and in the hands of a strong host like Bob Knorpp […]

“Native Advertising” Is Advertising That Fits The Media Vessel Better? #IDK

The changes in today’s advertising landscape are dramatic. That’s why we must diligently create new words and new frames for our words, because old words and old frames are inadequate vessels for bold new frontiers like “Native Advertising.” What the hell is Native Advertising? Is it David Kennedy’s work for American Indian College Fund? No, […]

Loyalty Programs Have Nothing To Do With Actual Loyalty (And Other Points I Made)

Tonight I was honored to make a return appearance on The BeanCast with show host Bob Knorpp, as well as Ben Malbon and Saul Colt. We discussed a number of topics, including the low percentage of money spent by marketers on loyalty programs, start-ups using college students to promote their brands for free, and Apple’s […]