To Remain Or Become Relevant, Create Better Brand Experiences

Rob Schwartz of TBWA has seen the future of advertising and it is deeply interactive and personal. From his report in Forbes: The Tomorrow Awards were chock-a-block full of good Social ideas. One that impressed me was the Nike Social Response Lab. The Response Lab was a grand community conversation on social media featuring a […]

Drink Coffee, Defeat Cancer

Cancer is an epidemic that touches just about every one of us. Cancer is at once universal and deeply personal. Tapping into this truth helps makes this Breast Cancer Awareness initiative from Caribou Coffee and Colle+McVoy come together at a higher level. The label on each package of Amy’s Blend–named in honor of Amy Erickson, […]

The Perfect Gift For Any Art Director

VLUU L310 W  / Samsung L310 W

In New York’s Hudson River Valley, craftsman and author David Rees still practices the age-old art of manual pencil sharpening. According to his web site, the artisanal service is perfect for artists, writers, and standardized test takers. Shipped with their shavings and a “certificate of sharpening,” these extra-sharp pencils make wonderful gifts. Sure, it sounds […]

All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell “shopper marketing” is? It’s two words for retail, instead of one. Stuart Elliott calls shopper marketing “one of the hottest fields in advertising” in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is […]

Now You Too Can Be The Coca-Cola Kid

Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products. According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on […]

When Data Flows Freely Between Shopper And Online Store, Life Is Good

Gilt Taste - Gourmet Food, Artisan Specialties & Fine Eating Magazine

Susan Lyne, C.E.O. of the Gilt Groupe–a members-only, online seller of luxury brand goods at discount prices–spoke at a panel hosted by Financial Times in New York last week. Laura Hazard Owen of paidContent was there to hear what she had to say. “Personalization is probably the single thing you could focus on that will […]

The Stuff You Want, At A Price You Want, In A Format You Want

Personalization, direct to consumer selling and push marketing are combining to deliver a powerful new online marketplace. According to The New York Times, a new breed of e-commerce sites — Send the Trend, ShoeDazzle, JustFabulous, Sole Society and JewelMint — present subscribers with a limited but customized selection of jewelry, shoes and accessories each month […]

Extreme Personalization In Social Channels Is The New Black

When Old Spice’s man on a horse started making videos that addressed consumers directly, a viral star was born. Now, ATT wants some. At this time, 2353 people have gone to ATT’s Facebook Page to offer a Valentine’s Day message to a loved one in hope that it will be shouted from a mountaintop by […]

National Media Brand Executes Localization And Personalization Strategies

Toronto agency Reason Partners is out with new work for The Weather Network. The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different imagery and a unique resolution. The Weather Network – Tofino from Reason Partners on Vimeo. The Weather Network – Calgary from Reason Partners on Vimeo. The Weather […]

Email Can Compliment But Not Entirely Replace Real Mail

I’ve been thinking a lot lately about how promotional marketing is benefiting greatly from advances in digital media. Now, thanks to this The Wall Street Journal piece, I can see the same might be true for direct mail. “The introduction of new media has forced [business owners] to go back and revisit the whole playbook […]