Legal Cannabis Is A Massive Opportunity for Marketing and Media Pros

Formula 420

Legal cannabis—medical and recreational—is a burgeoning opportunity for cannabis entrepreneurs like retailers and growers. It’s also a wide open opportunity for the larger ecosystem that supports this industry, including design shops, ad agencies, and media organizations. I recently had dinner with an account executive in Portland and asked him who was knocking on his shop’s […]

Grain Belt’s New Lager Gets The Colle & McVoy Treatment

Grain Belt 3

Inspired by the Mississippi River and the hard working lock and dam system that powered the original Grain Belt brewery, this new brew combines old-world techniques with a hint of hops to bring the traditional American lager into the 21st century. Design and packaging from Colle + McVoy in Minneapolis. Grain Belt is now made […]

The Major Benefits of Putting Effort Into Your Packaging

For many years, I have worked with an ecommerce company and through that time I have noticed that there are many subtleties to the presentation that creates the “wow” factor with customers. One such area that not many business owners take into account is the packaging. In this case, I am talking about the packaging for […]

Put Your #PinkiesDown And Your Cans In The Air

Union Wine Co

Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]

Today on TV: Miller Lite Has A New Bottle, But The Spot To Promote It Is So Tired

Miller Lite_s New Bottle Is Not Nearly As Hot As Danielle Hawkins

Beer advertising has been giving advertising a bad name for too long. This new spot for Miller Lite adds to the problem. Post by AdPulp. First, let’s question the need for a TV spot that promotes a packaging change. It’s an improvement, and that’s terrific. Why not let Miller Lite fans discover the improvement at […]

Drink Coffee, Defeat Cancer

Cancer is an epidemic that touches just about every one of us. Cancer is at once universal and deeply personal. Tapping into this truth helps makes this Breast Cancer Awareness initiative from Caribou Coffee and Colle+McVoy come together at a higher level. The label on each package of Amy’s Blend–named in honor of Amy Erickson, […]

Great Copy In The Wild: Chipotle Packaging

Chipotle_Cup

Chipotle knows the value of a great burrito. Chipotle also knows the value of well-written copy. While eating lunch yesterday ay Chipotle, I encountered the following copy on the chain’s paper cup. Chips Are Rad! Chips might seem so little, so inconsequential…but if we didn’t have chips, how would we eat salsa? With a spoon? […]

Now You Too Can Be The Coca-Cola Kid

Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products. According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on […]