Put Your #PinkiesDown And Your Cans In The Air

Union Wine Co

Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]

Today on TV: Miller Lite Has A New Bottle, But The Spot To Promote It Is So Tired

Miller Lite_s New Bottle Is Not Nearly As Hot As Danielle Hawkins

Beer advertising has been giving advertising a bad name for too long. This new spot for Miller Lite adds to the problem. Post by AdPulp. First, let’s question the need for a TV spot that promotes a packaging change. It’s an improvement, and that’s terrific. Why not let Miller Lite fans discover the improvement at […]

Drink Coffee, Defeat Cancer

Cancer is an epidemic that touches just about every one of us. Cancer is at once universal and deeply personal. Tapping into this truth helps makes this Breast Cancer Awareness initiative from Caribou Coffee and Colle+McVoy come together at a higher level. The label on each package of Amy’s Blend–named in honor of Amy Erickson, […]

Great Copy In The Wild: Chipotle Packaging

Chipotle_Cup

Chipotle knows the value of a great burrito. Chipotle also knows the value of well-written copy. While eating lunch yesterday ay Chipotle, I encountered the following copy on the chain’s paper cup. Chips Are Rad! Chips might seem so little, so inconsequential…but if we didn’t have chips, how would we eat salsa? With a spoon? […]

Now You Too Can Be The Coca-Cola Kid

Mass personalization is getting bigger by the day, as brands use technology and social amplification to create one-to-one experiences around their products. According to Adfreak and Brand Channel, Coca-Cola Australia is betting on a viral hit for its new ‘Share a Coke’ campaign, where 150 of the nation’s most popular names will appear printed on […]

Stella Isn’t A Normal Beer, Normal Beers Come In A Pint Glass

Order a Stella Artois on tap and it comes in a special glass. The fact that it does is a huge win, and point of difference, for the brand. Now, Stella is extending the idea of the special glass, or “chalice” to their new aluminum can. The consistent packaging may be a step short of […]

Caribou Wants To Be Your Local Roaster

Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. Here’s the brand’s new package design, care of Colle+McVoy: The burlap and labels help give the packaging more of a handcrafted and artisan feel. I also like the new caribou rendering in the logo. The animal is dancing. Share

Diet Pepsi Refreshes Its Can

With energy drinks, and so-called performance drinks cutting into soda pop’s market share, Diet Pepsi has decided to launch a “skinny” can in order to better compete. According to Ad Age, PepsiCo is building a major marketing program around their new Skinny Can, slated to run throughout 2011. “The challenge is making sure that packaging […]

Before You Head To The Airport, Check In With UPS

Here’s a testament to the power of packaging. UPS is now offering customers specially designed boxes that resemble suitcases as a way to convince travelers to ship their boxes, and avoid airlines’ luggage fees. UPS spokeswoman Susan Rosenberg said that airlines can usually deliver luggage faster than UPS but said luggage shipped by UPS can […]

Want To Win At The Shelf? Hire Bad Ass Designers.

According to Ad Age, in-store marketing is growing in importance, and design is at the center of the battle for consumer attention. A study last year by Nielsen Co.’s Bases unit found in-store marketing clearly beats TV as the leading medium creating awareness of new package goods in the U.S. and five other key developed […]