According to USA Today, digital billboards are taking hold in cities across the country, even as sign companies, federal regulators and opponents debate the legal status of the technology that makes them possible. “When the sun goes down, you can’t ignore it,” Mark Legan says, gesturing from his living room toward the giant television billboard […]
The Wall Street Journal (paid sub. req.) examines the booming business of outdoor advertising today. In particular, the paper looks at upstart Van Wagner, the nation’s fourth-biggest billboard business. With cities increasingly passing restrictions, the number of billboards — 168,000 nationwide last year — isn’t keeping up with demand. As a result, rents are rising. […]
It’s Saturday and we’re going through the flotsam in our garage. This billboard from Apple reminds me of how I’d love something like an iPod for all my old paperwork. [via Shedwa]
According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them. The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double “T” statues that measure six feet high and fifteen feet long […]
When I first saw this billboard, I thought, “What cheesy pin-striped slick-haired lawyer dude thought this was a good idea?” Then I read the story: An all-female law firm is turning heads in Chicago with a new billboard and a blunt message: “Life’s Short. Get a Divorce.” The billboard, sponsored by Fetman, Garland & Associates, […]
Out-of-home advertising is exploding in India, according to The Wall Street Journal (paid sub. req.). Billboard after billboard, sometimes overlapping, pitch everything from Unilever face cream to Fidelity mutual funds to Samsung televisions and the latest Bollywood blockbuster, “Shakalaka Boom Boom.” As the economy booms, the billboard business is taking off, climbing more than 40% […]
Josh Spear’s intern, Carmel, uncovered this innovative out-of-home promotion for Teenage Mutant Ninja Turtles. Digital marketing agency, Ginga, projected these scenes directly onto a 25-story building in Sao Paulo. The Brazilians, while curious, discerned no imminent threats to public safety.