Repurposing Materials Used In Out of Home Advertising

Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually […]

Rabbit Holes Discovered In Philadelphia

Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes […]

Out-of-Home As Theater, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform. [via Direct Daily]

Meet The Human Billboard/Social Spokesman

For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company’s t-shirt for a day and talk up your product or service in the social space. According to Reuters, Sadler’s offering is catching on. “I walk around, take photos, wear the shirt all day … I Iblog about those photos, I put […]

You Want ROI? Tap The Fast Growing Disdain For All Things Big.

Worthington National Bank in Fort Worth gained $10 million in new deposits after running billboards urging consumers to “Just Say No to Bailout Banks.” [via The New York Times]

Enough Caffeine Will Light You Up

McDonald’s does do a lot of interesting outdoor executions. Here’s a lamp post from downtown Vancouver, courtesy of agency Cossette Post. Hat tip to Direct Daily.

Microsoft’s Response: Go To Hell Google

Google Apps–a more economical option than Microsoft Office–is turning to an interesting out-of-home execution to promote its suite of products to business owners and IT managers. The company has bought billboards in four key locations: the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in […]

Intel Outside

The New York Times reports that media buyers are jumping on abandoned retail storefronts and refashioning them into elaborate outdoor adverts. Ads for Intel that went up on Monday capitalized on the bankruptcies of stores like the Disney Store, Domain Home and Comp-USA. The retail vacancy rate rose to 11.2 percent in the first quarter, […]