Flamin’

Honda Motors and RPA are advertising the good old fashioned way–by placing an eye-catching outdoor board on a busy Los Angeles freeway (the 405). Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames. The Civic GX is available […]

Do Something Real, Take Home A Lion

Ad Age is preparing for Cannes by asking the Adverati what campaigns they expect to see awarded. Tom Eslinger, of Saatchi & Saatchi, likes Nokia’s Signpost campaign. “I really like Nokia’s World’s Biggest Signpost because it was simple and happened in the real world, making ripples through relevant media online and mobile — and was […]

CNN Makes Artful Use Of Tape To Make Its Point In Berlin

Agency: Heimat, Berlin Tape Art Design and Installation: El Bocho For more information on the Berlin Wall, see this useful timeline.

I’m A Total Sucker For Interactive Out-Of-Home

Colle+McVoy just launched a new out-of-home campaign for Caribou Coffee to support the brand’s recent makeover and repositioning. OOH components include bus sides, light rail transit wraps, billboards and transit stops. Bus shelter are such great venues for dynamic advertising. People are just standing there daydreaming. Give them something to do (and think about)!

In The Age Of Transparency, A Little Mystery

Envision Group in Denver has developed a new medium for branded messages. Reveal’d makes it possible to conceal your message or graphic on any glass or mirrored surface, and then reveal it with the application of steam–introduced naturally from shower steam or through artificial means in areas where natural steam does not occur. In general, […]

In Some Retailer’s Eyes, You’re Not You, You’re A Data Point

George Orwell argues in 1984 that Big Brother is watching you. I’ve long held that in reality we are watching Big Brother, but I’m willing to concede we’re watching each other. According to The Wall Street Journal, NEC Electronics Corp. has designed a method for digital signs to track the age, gender and number of […]

Repurposing Materials Used In Out of Home Advertising

Billboard 2 Swag takes billboard vinyl and turns it into products that are ideal for promotions or retail programs. According to Brand Freak, the company is working with Los Angeles marketing agency, Midnight Oil Creative and its sibling production company LA Graphico, to make items from old movie billboards into wine bags, totes and eventually […]

Rabbit Holes Discovered In Philadelphia

Alice, which premiered last night and continues tonight, is a four-hour movie event starring Academy Award-winner Kathy Bates as the Queen of Hearts and Caterina Scorsone as Alice. To promote the show SyFy (a unit of NBC) turned to Fallon for a multimedia marketing campaign, which includes the following twist on out-of-home: [via Brand Flakes […]

Out-of-Home As Theater

Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform. [via Direct Daily]

Meet The Human Billboard/Social Spokesman

For a small fee, Jason Sadler, 26, of Jacksonville, Florida will wear your company’s t-shirt for a day and talk up your product or service in the social space. According to Reuters, Sadler’s offering is catching on. “I walk around, take photos, wear the shirt all day … I Iblog about those photos, I put […]