Hey, Middle Schoolers, Rum And Tattoos Are Cool

This out-of-home shelter ad for Sailor Jerry rum is located right outside a Portland middle school, which might be illegal and it’s clearly ill advised. Someone at TriMet likely messed up, although the media buyer at Quaker City Mercantile may need to accept some responsibility, as well. To show you what the school has to […]

Pumpkin Pie Makers Are Thankful For A Shared Sense Of Humor

Frisch’s Big Boy in Cincinnati found an interesting place for its holiday-themed outdoor campaign. With help from Powers Agency, Frisch’s Big Boy placed its messaging right in a competitor’s grill, or oven, as the case may be. “I just thought, the nerve of someone to put their advertisement of a pumpkin pie practically on the […]

On This Site Stood…

The I-75 Project is a public art installation from Norm Magnusson. “Are they real?” is a question viewers frequently ask, meaning “are they state-sponsored?” Magnusson loves this confusion and hopes to slip a message in while people are mulling it over. These markers are just the kind of public art he really enjoys: gently assertive […]

Check In For Charity

According to The New York Times, Oakland-based Earthjustice, a nonprofit environmental law firm, has found an innovative way to raise money and bring attention to their cause. Earthjustice teamed with location based service, Foursquare, to create a check-in-and-give campaign. As the ad says, “Every time you check in, an Earthjustice donor will donate $10 to […]

Home of the ‘Wolves Hangs Big Sign, Violates Twins’ Decorative Standards

The Minnesota Twins organization is not pleased about a new Sanford Health outdoor ad going in across the street from its ballpark. According to ESPN, the 2800 square foot banner affixed to the Target Center will will dominate the view from the right-field seats at Target Field. Twins president Dave St. Peter told the Star […]

Advertising To Captives

According to research conducted by The Nielsen Company for the Health Club Media Network (HCMN), the gym is “in” when it comes to product marketing that supports an active, healthy lifestyle. In fact, 66 percent of consumers who work out in the nearly 4,000 gyms across the U.S. served by HCMN say they feel good […]

Add Smoke, And Outdoor Becomes An Event With Viral Legs

To promote the website WhyImAlive.com for Avera Health, BVK placed these smoking billboards in Sioux Falls, SD. Due to safety concerns from the local fire department, the outdoor boards are no longer smoking. But traffic to the client’s site is.

Dimensional Out-of-Home And Interactive Displays Remind People To Eat Orange Noodles

Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek. In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition […]

Waste Not, Want Not

Sukle, recognizing that “frugality is en vogue like never before,” is presenting new work for Denver Water. To demonstrate the proposition and lead by example, Denver Water and Sukle reused old billboards and placed a thin vinyl snipe over the existing art, using only 8% of the vinyl that a newly printed board would.

McLocal: These Fries Are “Grown in Richland, Served in Ballard”

Lisa Hymas of Grist doesn’t buy the McLocal message she found in suburban Seattle. She asks what’s next, “High-fructose corn syrup from Ames, Iowa?” Here’s my problem with the Gristian criticism. Way too many environmentalists are still stuck in an “us v. them” mindset, which is a trap. We’re all in this together. We want […]