Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states. To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New [...]
DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges. According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current. Hat Tip: The Boston Egotist
Last Friday, Minneapolis agency, Gabriel deGrood Bendt, won a Gold OBIE Award in the Video Content Media category for its “Get to the Bottom of It” digital campaign for St. Paul-based Summit Brewing Company.
Adzookie is a free mobile advertising network with a plan to get noticed. The company’s CEO, Romeo Mendoza, is looking for houses to turn into Adzookie billboards. In return for the exterior surface rights to the house, Adzookie will pay the homeowner’s mortgage for the duration of time–anywhere from three months to one year–that the [...]
Pacific Northwest Regional Council of Carpenters is picketing Ross and Nordstrom Rack in downtown Portland. I received a leaflet in front of both stores today. The Council of Carpenters believes Ross and Nordstrom have “an obligation to the community to see that area labor standards are met for construction work performed on their projects.” The [...]
BVK’s effort to rebrand St Luke’s Health System in Kansas City has been revealing itself in recent weeks. In addition to the outdoor, BVK also created these TV spots for St. Luke’s:
In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That’s one thing I get from the Portland Timbers’ new out-of-home advertising campaign, currently running on several of the city’s structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is “the [...]
Colle+McVoy created “ovens” equipped with real heat, where common bus shelter’s once stood, to showcase hot new menu items at Caribou Coffee.
This ad for the Chevrolet Silverado HD pickup truck appears on an ice chest outside a supermarket on Deer Isle, Maine. Jonathan Welsh of Driver’s Seat thinks it is about the best place outside Texas to pitch heavy-duty trucks, given the needs of the local fishing community. He’s probably right, but will shoppers know to [...]
MINI Canada is encouraging people to interact with their new out-of-home display by texting to a short code to select the MINI of their choice. This triggers the MINI they’ve selected to drive around in an animated sequence. As the animation plays, a personalized-response SMS message is dispatched to the participant, encouraging them to click [...]
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