Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard

Non-Billboard in Washington

On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” […]

W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event

Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal […]

Check In For A Free Baseball


Finally, a good reason to check in on Foursquare… On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs when people check in to “THE FRANCHISE on SHOWTIME” via Foursquare. A few lucky participants will receive autographed baseballs from the […]

Yes It’s Cold, Good For You Coors Light


Beer that’s too cold loses its flavor. Of course, in this case that’s mostly a good thing. What’s not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there’s nothing to like here from […]

PBR Before There Were Any Retro-Seeking Hipsters


Daily Mail is sharing rare color photos taken during The Great Depression by Farm Security Administration and Office of War Information photographers. Most of the images reveal the true grit of the American people, but here’s one that shows us something else. I’m not sure what Pabst means by “Blended 33 to 1”? But I […]

Unnatural Growth Seen At Gas Stations Nation Wide

Gas Station TV

Gas Station TV is offering a delivery guarantee for any advertising program purchased from now until June 30, 2011. During the advertiser’s campaign, GSTV will offer a five-time “makegood” – versus the typical industry standard one-time makegood for any impressions not delivered. To help get the word out about the promotion, GSTV created a print […]

Great With Pulled Pork, Great With Lobster Rolls


Cheerwine executives want to expand distribution to all 50 states by 2017. The highly differentiated soda brand from Salisbury, NC is currently available in just 10 states. To help reach its lofty goals, Carolina Beverage Corporation has hired Woods Witt Dealy & Sons, a New York agency with a creative reputation, according to The New […]

Energie Naturelle c/o Tropicana

DDB Paris is powering out-of-home ads with nothing but ingenuity and oranges. According to Creativity, electricity was generated by attaching 2,500 oranges to wood fitted with zinc and copper spikes. The orange juice dissolved the metals, causing their electrons to react and create a current. Hat Tip: The Boston Egotist