Yes, Big Billboards Are Overlooked (As A Medium, That Is)

143

Writing on Forbes Marketshare, Steve Olenski looks at the merits of billboards, and finds an Arbitron 2009 survey that suggests they do have an impact on purchasing behavior. Well, to the question of whether we pay attention to billboards, the study showed that 71% of us “often look at the messages on roadside billboards (traditional […]

Stay Positive And Deliver Real Value

Show Media provides its brand partners with unique transportation-based campaigns. Here’s the company’s CEO, Laurence Hallier, explaining how his company stays successful, despite shrinking ad budgets in a poor economy. Share

Jarritos Makes Bid To Be Most Interesting Imported Soft Drink In The World

Jarritos is painting the town red. And then some… The Mexican soft drink’s new tagline, “We’re not from here” is spot on. I love it when a brand uses a negative as a positive. According to The New York Times, Jarritos’ agency, GSD&M, hired Federico Archuleta, a street artist from Austin to paint murals on […]

Down Under, 100% Guidette Is All Wrong

100%guidette

What one might see in any direction on the Jersey Shore, or any number o beaches for that matter, is not the kind of thing that Australian officials want their citizens to see in an outdoor advertisement. According to AdNews, Channel Seven has been found guilty of breaching advertising standards with an ad for its […]

Spotlight On NW Creative: Blaine’s Pretty Profound Non-Billboard

Non-Billboard in Washington

On the outskirts of Blaine, Wash., a small town north of Bellingham, near the Canadian border, is home to this critical-of-advertising art installation from Lead Pencil Studio. Lead Pencil’s Daniel Mihalyo says, “this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond.” “Non-Sign II” […]

W+K/NY Cooks Up Outdoor Board That’s Really Just A Prop For An Impromptu Celebrity Event

Rock stars love the money from a corporate gig, but they often prefer to play the show in relative privacy, far from the spotlight. But not TV on the Radio. This band with a media-friendly name, climbed up on a Heineken Light billboard in Manhattan last week and played a short show that received minimal […]

Check In For A Free Baseball

Foursquare_baseball

Finally, a good reason to check in on Foursquare… On the corner of Broadway and East 4th Street in Manhattan, site of the MLB Fan Cave, a custom-built vending machine dispenses official MLB baseballs when people check in to “THE FRANCHISE on SHOWTIME” via Foursquare. A few lucky participants will receive autographed baseballs from the […]

Yes It’s Cold, Good For You Coors Light

Cold_SuperCold

Beer that’s too cold loses its flavor. Of course, in this case that’s mostly a good thing. What’s not a good thing is an out-of-home board that points to small type that can not be read from a moving motor vehicle. I know the headline covers it, but still, there’s nothing to like here from […]

PBR Before There Were Any Retro-Seeking Hipsters

Pabst_Blue_Ribbon

Daily Mail is sharing rare color photos taken during The Great Depression by Farm Security Administration and Office of War Information photographers. Most of the images reveal the true grit of the American people, but here’s one that shows us something else. I’m not sure what Pabst means by “Blended 33 to 1″? But I […]

Unnatural Growth Seen At Gas Stations Nation Wide

Gas Station TV

Gas Station TV is offering a delivery guarantee for any advertising program purchased from now until June 30, 2011. During the advertiser’s campaign, GSTV will offer a five-time “makegood” – versus the typical industry standard one-time makegood for any impressions not delivered. To help get the word out about the promotion, GSTV created a print […]