Chick Lawyers Can Be Slick Lawyers, Too

When I first saw this billboard, I thought, “What cheesy pin-striped slick-haired lawyer dude thought this was a good idea?” Then I read the story: An all-female law firm is turning heads in Chicago with a new billboard and a blunt message: “Life’s Short. Get a Divorce.” The billboard, sponsored by Fetman, Garland & Associates, […]

India More Cluttered Than Before

Out-of-home advertising is exploding in India, according to The Wall Street Journal (paid sub. req.). Billboard after billboard, sometimes overlapping, pitch everything from Unilever face cream to Fidelity mutual funds to Samsung televisions and the latest Bollywood blockbuster, “Shakalaka Boom Boom.” As the economy booms, the billboard business is taking off, climbing more than 40% […]

Not Boston

Josh Spear’s intern, Carmel, uncovered this innovative out-of-home promotion for Teenage Mutant Ninja Turtles. Digital marketing agency, Ginga, projected these scenes directly onto a 25-story building in Sao Paulo. The Brazilians, while curious, discerned no imminent threats to public safety.

Reynolds Wraps Up Your Valuables

Out-of-home by Saatchi & Saatchi, NY [via Adrants via Advertising for Peanuts]

Ad Creep Comes To Hallowed Vines

The Chicago Cubs have entered into a sponsorship agreement with sports apparel company Under Armour that includes signage on the ivy-covered outfield walls at historic Wrigley Field. The Under Armour logo will appear on the two doors in left and right field, and the company will also have signage rights behind home plate. First, night […]

Personal Billboards For Your Car

Gadget Hunter is offering this tailgate-inducing device for $39.95. The license plate frame stores up to four separate messages, or one long message up to 120 characters. [via Trend Hunter]

Block The Baseline

The New York Times points out another case of ad creep. At more than 40 colleges around the country, basket stanchion support arms are being used as messaging platforms. The signs, one at each end of the court, are perpendicular to the backboards; they bear the words “State Farm” and the familiar red-and-white logo of […]

Take This Pitch And Shove It

TNYT looks at São Paulo’s radical, but righteous, move to eliminate outdoor advertising from the city. Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. Come the new year, this city of 11 million, overwhelmed by what the authorities call visual […]