Ad Age reports that McDonald’s has found another way to reach their best customers. The Golden Arches picked up the $1,600 cost of printing report-card jackets for the 2007-2008 school year in Seminole County, Fla., in exchange for a Happy Meal coupon on the card’s cover. With 27,000 elementary school kids taking their report-card jackets […]
The Hornets, like the Saints, had to flee the Crescent City after Katrina. They played their home games in Oklahoma City during the 2005-06 and 2006-07 seasons and are just now returning to The New Orleans Arena. New Orleans agency, Trumpet, is behind the team’s welcome home messaging.
According to USA Today, digital billboards are taking hold in cities across the country, even as sign companies, federal regulators and opponents debate the legal status of the technology that makes them possible. “When the sun goes down, you can’t ignore it,” Mark Legan says, gesturing from his living room toward the giant television billboard […]
via Flickr member, aapglobal
The Wall Street Journal (paid sub. req.) examines the booming business of outdoor advertising today. In particular, the paper looks at upstart Van Wagner, the nation’s fourth-biggest billboard business. With cities increasingly passing restrictions, the number of billboards — 168,000 nationwide last year — isn’t keeping up with demand. As a result, rents are rising. […]
It’s Saturday and we’re going through the flotsam in our garage. This billboard from Apple reminds me of how I’d love something like an iPod for all my old paperwork. [via Shedwa]
According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them. The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double “T” statues that measure six feet high and fifteen feet long […]