Broadly Relevant But Highly Differentiated

Last night over drinks Jeff Hardison, drummer and Director of Biz Dev at McClenahan Bruer shared several interesting insights with me about Portland, about how to improve AdPulp and the need to clearly differentiate your firm’s offering to prospects. It’s this last bit that really grabbed me, given that I now run a creative services […]

LinkedIn To New Business

Ann Handley, Chief Content Officer of MarketingProfs admits that she was wrong about LinkedIn. She thought the soc net was mostly for finding a job, but now admits the site is more than that. What’s more compelling is the revelation that Boston’s PJA has had success prospecting for new business via LinkedIn. After using LinkedIn […]