The Post-Pitch Letdown Gets Spoofed

According to its YouTube page, the Blamer Partnership “is a compensation, performance and search consultancy who helps clients save on agency fees and makes sure agencies are truly accountable.” And if that description begs for a more entertaining way of selling its services, the consultancy decided to spoof the post-pitch attitudes of some agencies, when […]

Whazzup Bud Light?

Although Bud Light has struggled during the economic downturn, it remains by far the best-selling beer in the U.S., commanding 19.1% market share at the end of 2010, according to Beer Marketer’s Insights. Be that as it may, Anheuser-Busch InBev is pushing for more and it wants new ideas from a new crop of advertising […]

Can Creativity Be Codified?

On the heels the annual migration of hyper-privileged advertising execs to Cannes, let’s consider the value of a firm’s “creativity” to their new business process. Business development specialist, Blair Enns, asks, “Can Anyone Own the *More Creative* Market Position?” While creative quality gets a firm on the consideration list, unlike more meaningful differentiators (deep expertise) […]

Social’s Effectiveness Is Over-Hyped

New business consultant, Michael Gass, knows a lot more about acquiring new business than I do. One look at his About page and all his “Career New Business Acquisitions” tells me that much. Yet, I take Gass’ interest in, and relentless promotion of social media as a vehicle for new business, with a major grain […]

Can AgencyFinder Make Great Matches?

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Ad agencies and marketing firms are always on the look out for new business, and clients often need a methodical process for finding the right shop. AgencyFinder.com might be the answer, and its relaunched site includes an upgraded platform. From the press release: By adding video enhancement, deepening the Q & A database and introducing […]

Turning Procurement-Speak Inside Out

“An RFP is a statement of distrust.” -Ken Robbins Ken Robbins, CEO of Response Mine Interactive in Atlanta, doesn’t participate in Requests for Proposals (RFPs). He says they’re a waste of time for his agency and the client. “Any client can review its agency without a formal selection process. They just have to pick up […]

See The Problem, Fix The Problem

First-Stop is a new portfolio site for illustrators and photogs. Its aim is decidedly ecological, as First Stop wants to reduce the volume of printed promotional materials in circulation. According to GOOD, First Stop will feature photogs and illustrators on their site, but only when they pledge to significantly reduce the amount of paper promotional […]

Want To Make Progress With A Client? Know When To Chill.

Thomas Stringham of Hot Tamali in Vancouver, BC has some great advice for creative companies: Don’t overdue overdo it when looking for new business. Here’s a clip from his Ad Age piece: Creative agencies thrive on being intense. We are daring and outspoken by design. We are people who wear our hearts on our sleeves […]

Does Arby’s Need A New Agency–Or A New Menu?

It was total randomness, but today at lunch I was driving around and spotted a place that I could eat and do some reading, because it was practically empty: Arby’s. And as reported recently, like here in Business First of Columbus, Arby’s is looking for a new agency. “We are deeply involved in analysis and […]

The Social Space And Small Business Are Great Dance Partners

I’ve been thinking a lot about how well suited social media marketing is for small business, for small businesses are actually social in real life. With that in mind, I took note of April’s Confidence Indicator from DiscoverCard. Some of the key findings in the report include: In 2007, 22 percent of small business owners […]