Colle+McVoy Wins Grain Belt For The Agency And Minnesota

Grain Belt « Grain Belt Grain Belt

I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]

Ad Agencies Looking To Win More Business Need The Levitan Pitch

TheLevitanPitch_COVER_Final-0824

I suppose in a perfect world, a client in need of an advertising agency would point to an ad campaign they admire and say, “Let’s hire the people who did that.” We wouldn’t need the agency pitch process that is part ‘Dating Game,’ part dog and pony show, part theater, and part…well, part marketing services […]

Where Have All The Visionary Money Makers Gone?

CFO mag

The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]

5 Ways Your Business Can Benefit From Webinars

webinar

When you’re looking to improve your business, technology has a lot to offer. Among the ways you can use technology to improve your business is through webinars. Webinars are gaining in popularity for a variety of reasons. It is not a huge commitment to ask for and people are a lot more willing to watch […]

Why The Marketing Pie Is Becoming Mush

I didn’t make any industry predictions for 2014. But one thing is certain to happen: More and more advertising and marketing firms will continue to grab any business they can. Whether they’re competent in a certain type of work or not. If you’re hiring any kind of marketing firm, it’s always good to look at […]

Advertising Agencies, Social Media And Home Page Clutter

social-media-marketing1

Social media, more specifically content marketing, is now employed by virtually every agency in their own business development marketing programs. Agency blogs, Twitter feeds, LinkedIn profiles, Flickr portfolios and now Pinterest sites are part of the agency inbound marketing arsenal. These social media platforms help agencies get discovered through inbound marketing via published thought-leadership, content […]

An Agency Website That Works From Copacino+Fujikado

copacino + fujikado +

I have been staring at hundreds of advertising and digital agency websites on my Pinterest directory trying to decode each agency’s objectives and strategies. Frankly, the lack of ad agency website differentiation, especially if you view these websites from a new business perspective, is confounding. Every once an awhile I come across an agency that […]

Agency’s Analog Approach Makes Client’s Digital Day

Sarah Blasi | LinkedIn

Since going out on my own nearly four years ago, one thing I have truly come to appreciate is how difficult it is to make rain. To source leads and convert them into prospects. To open doors and close deals. Of course, every agency has a rainmaker, some agencies have a whole bunch of them. […]

Simplicity Sells: A London Ad Agency Gets It

2v Joint. A new creative business in London.

I have been staring at dozens of agency websites from multinational to small market agencies. I am blown away by how similar they all are. You know what I am talking about. Same positioning and messaging “WE Blah, Blah for our clients….; WE are all about the work; WE are / look cool; WE want […]

Creative People Need To Think Strategically. Right?

I will absolutely not make judgments on agencies that appear on “The Pitch” based on how the show makes them look. The heavily edited, overly dramatic, trainwreck of a reality TV show has taken some decent people and make them look awful. I’ve met some of the participants on a few of the shows so […]