MySpace Is Social’s Comeback Kid

Specific Media and Justin Timberlake picked up MySpace last June from News Corp. for just $35 million. News Corp., of course, paid $580 million for the site in 2005 before running it aground. Now MySpace is growing again and the new owners have something to cheer about. According to CBS News and The New York […]

Fox Digital Entertainment And Kia Provide A Reason To Visit MySpace Again

“Wolfpack of Reseda” is the first made-for-the-Web series from Fox Digital Entertainment, a new division of the 76-year-old West Los Angeles movie studio. Wolfpack Of Reseda | Myspace Video According to Meg James of Los Angeles Times, the series brings feature film production values to the Internet, which is something marketers have been clamoring for. […]

Justin’ll Fix It

Justin Timberlake | Myspace

News Corp. was able to rid itself of MySpace just before the end of its fiscal year. The new buyer for the ailing social network is Irvine, California-based Specific Media, an online ad network. For Specific Media, MySpace’s 34.9 million monthly visitors provide an audience for its network of online ads. You’ll likely recall that […]

May MySpace Be A Lesson To Us

HayesCarll_myspace

My, how MySpace has fallen down and down the rabbit hole of no return. The site was briefly valued at $12 billion in 2007, whereas today MySpace will be lucky to sell for a fraction of the $580 million News Corp. paid for the site. Because the audience has fled to other, sunnier, shores. According […]

MyFaceSpace Rides Again

At long last, MySpace is looking shiny and new again. Welcome to the new MyspaceMyspace | Myspace Video According to MySpace President Michael Jones the News Corp.-owned site will no longer seek to compete with Facebook, but rather complement it. “Our focus is social entertainment,” he said. “Niche players have long staying power.” By complementing […]

Free Music Discovery (c/o imeem), We Hardly Knew Thee

MySpace CEO, Owen Van Natta, announced today that MySpace Music has completed a deal to acquire certain assets of imeem – a leading social media music service. Eliot Van Buskirk of Wired says, “You were fun while you lasted, imeem, rest in peace — although it looks like you’ll rest in pieces instead.” Van Buskirk […]

Socialtainment

Internet time moves fast. So fast, a new company born in 2003 like MySpace, is already faced with the task of brand reinvention. According to The Wall Street Journal, the soc net is intent on focusing its offering. Jason Hirschhorn, the company’s chief product officer, says, “”This is not an all-things-for-everybody portal. This is a […]

Today In Twitterverse: Enjoy The Buzz While It Lasts

Cody Brown, a Rails developer, online publisher and student at NYU, has some interesting analysis of Twitter to share on his blog. Twitter and Myspace are different companies in different markets but there is a lot of evidence to suggest that they share, and will always share, the exact same problem. MySpace and Twitter are […]

No Longer The Founders’ Space

You might have heard that News Corp. sent Tom and Chris packing this week. With growth stunted, it’s an expected move, but one that invites this question: will MySpace now become a particularly smelly soc net? Grant McCracken, for one, sees the need for new thinking in relation to new media properties like MySpace. In […]

Monetizing MySearchSpace

Digital advertising at its best promises to deliver the right message to the right person at the right time. MySpace, for one, is working to fulfill this promise. Last October, MySpace launched a self-service advertising product called MyAds that allows small businesses to buy ads on its site. Today there are rumors that MySpace will […]