Labels See The Need To Push Product, Use The Band’s Website, YouTube, Facebook and MySpace To Do It

I love how bands are increasingly coming out with commercials to promote their new work. Here’s another promo from The Black Keys, who released “Brothers” on Nonesuch Records last Tuesday. “Brothers” is the Akron, Ohio band’s eighth full length in as many years, and the album sold over 73,000 copies in its first week giving […]

The Sweet Sound Of Power Tools

Inspired by the sounds of the Craftsman tools, Young & Rubicam/Chicago teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. Share

Honda Brings Some Funky Stuff To The Party

Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the […]

Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]

Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout

BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening. Share

Nine West And Nashville Sing Harmony Together

I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer […]

Wait For It

In the spot above, Dr. Dre teases a song called “Shit Popped Off,” from his long-awaited album Detox, currently slated for a late 2009 release on Aftermath/Interscope. Dre’s last release, Dr. Dre 2001 was in 1999, which gives added meaning to the concept of slow. [via Billboard] Share

Sucking Up A Song Like It’s Dirt

T.L. Stanley at Brandfreak has the following spot in his crosshairs for its misuse of the classic Etta James love song “At Last,” reimagined as an ode to housekeeping.If you’d like to here the entire song in its original context, click here: At Last – Etta James Share

Contemporary Artists Cover An Advertising Classic

Cotton Inc. is reintroducing a song from 1989, “The Fabric of Our Lives,” that served through the 1990s as a jingle in commercials for clothing and home furnishings made from cotton. The jingle comes back this week in a campaign from DDB/New York. To make sure the cotton jingle “is relevant to a new audience,” […]

One Song, Two Spots

I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia […]