I like promotions where the winner gets something he or she would likely never attain without the help of the sponsoring brand. For instance, anyone can book a trip to Hawaii, but it takes some connections to book a recording studio and all the talent it takes to make a record. According to BrandWeek, retailer [...]
Wait For It
June 6, 2009 By Leave a Comment
In the spot above, Dr. Dre teases a song called “Shit Popped Off,” from his long-awaited album Detox, currently slated for a late 2009 release on Aftermath/Interscope. Dre’s last release, Dr. Dre 2001 was in 1999, which gives added meaning to the concept of slow. [via Billboard]
Sucking Up A Song Like It’s Dirt
April 9, 2009 By Leave a Comment
T.L. Stanley at Brandfreak has the following spot in his crosshairs for its misuse of the classic Etta James love song “At Last,” reimagined as an ode to housekeeping. If you’d like to here the entire song in its original context, click here: At Last – Etta James
Contemporary Artists Cover An Advertising Classic
April 8, 2009 By Leave a Comment
Cotton Inc. is reintroducing a song from 1989, “The Fabric of Our Lives,” that served through the 1990s as a jingle in commercials for clothing and home furnishings made from cotton. The jingle comes back this week in a campaign from DDB/New York. To make sure the cotton jingle “is relevant to a new audience,” [...]
One Song, Two Spots
February 28, 2009 By Leave a Comment
I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa. Then I made a few more clicks and found this commercial for Kia that uses the exact same song. Both of the spots appear to be from last year. My guess is Kia [...]
It’s All So Clean
January 29, 2009 By 2 Comments
Reids Dry Cleaners has 16 locations in the Austin, TX area and a new spokes-singer, Austin musician Erin Ivey. Ivey says on her blog that she sot shot video throughout the production process and that she’ll post it soon. [via Adfreak]
Don’t Go To A House Party Without Your Adidas
January 5, 2009 By Leave a Comment
BrandFreak, the new blahg from BrandWeek, is showcasing the above Adidas ad from Sid Lee in Montreal. The spot features cameos by Method Man, Katy Perry, D.M.C. (of Run-D.M.C.), Russell Simmons and David Beckham, plus a remix of Frankie Valli and the Four Seasons’ 1968 hit “Beggin’ by Parisian producer Pilooski.
Some Bands Are Mighty Lucky Today
December 29, 2008 By Leave a Comment
I don’t need any eSurance, but I bought this song on iTunes. I’d never heard of Cloud Cult until I saw this spot. And lord knows they’ll never get on Atlanta radio. Count me as one of the folks who think commercials are a great way for bands to promote themselves in music’s new world [...]
Axl Needs Ads
October 15, 2008 By 1 Comment
It was 20 years ago that Guns n’ Roses were huge. Now, apparently, they need an ad agency: Rock band Guns N’ Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition. Sources suggest that Universal Music has already contacted several London advertising hotshops to [...]
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