Pepsi’s Got Your Talent Show Right Here

Pepsi unveils a new television spot tonight during the debut of FOX’s THE X FACTOR. “Pepsi has always been at the center of music and pop culture and is known for featuring top talent in its campaigns,” said Frank Cooper, Chief Marketing Officer of PepsiCo Beverages. “We’re confident that the next pop music star will […]

The “Making Of” Video Is An Art Form In Itself

I like how today’s recording artists promote their new albums with video content, especially if when it’s a documentary-like look behind the scenes. This spot for Revelator, the new album from Tedeschi Trucks Band, to pick one recent example, does a good job of inviting fans in to the band’s world. David Fricke of Rolling […]

Sub-Premium Beer Brand Makes Quality Advertainment

This “Keith Stone” dude from Saatchi & Saatchi/NY is pretty smooth on skates. Take a look: The spot was directed by Baker Smith and Butter Music & Sound worked on the music. Apparently, fans of the spot have asked the agency about the opening song, assuming it’s a real, long-lost gem from decades past. It […]

Band On The Run (To The Bank And Back)

Adfreak, AgencySpy and Paste have all pointed to this new full length jingle, recorded by Weezer. The song was actually written by a young Barry Manilow. He also wrote “I am stuck on Band-Aid, ’cause Band-Aids stick on me!” back in the day. To State Farm’s knowledge, the full song had never been recorded. After […]

Mountain Dew Is Not Illuminati, But Their Eye’s On The Money

Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain. Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company’s ad agency. Share

It’s Not A Kitchen, It’s A Hipster Party Room

Mother London and recording artist Jona Lewie have teamed up to sell Ikea kitchens, which in no way resemble your grandma’s kitchen. [via Brandfreak] Share

Heads Down, Thumbs Out

Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point […]

Life Is A Contest, Especially When You’re In A Band

Sometimes the music makes the ad. That’s clearly the case for FreeCreditScore.com. A fact which makes a nationwide band search–which is a “been there, done that” idea–brand appropriate. The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America’s favorite in a competition that began with […]

Nothing’s “Stickier” Than A Popular Tune

I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These […]