Jay Electronica says Hip Hop is different on his Mountain Dew-flavored mountain. Mountain Dew has also hired Katers17, also known as Kate Elliott, to create short YouTube videos using its product. According to MarketWatch, PepsiCo is letting Elliott do her thing, not follow a script written by the company’s ad agency.
It’s Not A Kitchen, It’s A Hipster Party Room
October 19, 2010 By Leave a Comment
Mother London and recording artist Jona Lewie have teamed up to sell Ikea kitchens, which in no way resemble your grandma’s kitchen. [via Brandfreak]
Heads Down, Thumbs Out
October 11, 2010 By Leave a Comment
Have you ever made a commercial where the audio track overwhelms the acting, the script and everything else about the spot? Crispin Porter & Bogusky has. Okay, okay, there is a point to the spot above that rises above the music. The point is to get off your phone and live! Of course, this point [...]
Life Is A Contest, Especially When You’re In A Band
August 30, 2010 By Leave a Comment
Sometimes the music makes the ad. That’s clearly the case for FreeCreditScore.com. A fact which makes a nationwide band search–which is a “been there, done that” idea–brand appropriate. The summer-long search concluded with The Victorious Secrets, a band from Detroit as the winner. The band emerged as America’s favorite in a competition that began with [...]
Nothing’s “Stickier” Than A Popular Tune
August 23, 2010 By Leave a Comment
I was reading something about how Cotton is using Facebook to its advantage, which is great, but I’m more interested in what the brand is doing on TV. Leona Lewis and Colbie Caillat are excellent picks to endorse the product here, but what’s even better is the time and effort put into these songs. These [...]
The Sweet Sound Of Power Tools
May 11, 2010 By Leave a Comment
Inspired by the sounds of the Craftsman tools, Young & Rubicam/Chicago teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools.
Honda Brings Some Funky Stuff To The Party
February 3, 2010 By Leave a Comment
Squirrels like to store things. People also like to store things. Which is why it’s nice to have a vehicle capable of transporting said storables. A vehicle like Honda’s all-new Accord Crosstour. The spot airs this Sunday during the 4th quarter of the Saints v. Colts showdown. Whether 4th quarter viewers will identify with the [...]
Music Videos Are Commercials For The New Album — This One Features The Retailer’s Logo Throughout
September 18, 2009 By Leave a Comment
BTW, Pearl Jam is on tour right now. They’re playing Vancouver, WA next Saturday, the 26th, with Ben Harper opening.
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